Market Growth Outlook (Peru)

1) Starting point

Peru has already formed a mature offline segment (casinos, slot halls, bingo clubs) and is rapidly developing an online vertical after the adoption of the legal framework in 2022 and the subsequent detailing of the norms. On the horizon until 2030, the market is moving from "gray" and semi-formal online consumption to a regulated model with local payments, KYC/AML and an understandable tax regime.

Briefly about the prerequisites for growth:

Regulatory certainty in the online sector and the emergence of the first licenses.
Mobility and fintech: Yape/Plin, local acquirers (Niubiz, Culqi, Izipay), PagoEfectivo.
Content and UX: Live casinos, fast slots, crash games, personalization.
Sports marketing: football as the main channel of involvement, development of e-sports and fantasy.
Tourism and premium segment: VIP halls, integration of casinos and hotel clusters.

2) Top drivers 2025-2030

A. Regulation and containment

Licensing online operators increases player confidence and payment approval.

Local acquiring reduces transaction variances and cross-currency costs.

Transparent advertising rules create sustainable, "clean" performance marketing.

B. Payment infrastructure

Yape/Plin - acceleration of micro- and medium-sized deposits, increase in game frequency.

Banco-to-Banco (CCI) is the basis for large conclusions and VIP clients.

Stablecoins (USDT/USDC) is a channel for USD denomination and cross border flows.

C. Omnichannel and geography

Offline → online: cross-promo between casino/lounges and mobile app.

Local clubs and regions: expansion outside Lima due to P2P wallets and agency networks.

Partnerships with clubs/leagues: increasing LTV through the sports ecosystem.

D. Content and personalization

Live casinos in Spanish, games with a Peruvian flavor, local tournaments.

Microsegmentation and responsible play: flexible limits, real-time triggers, RG tools.

Data-stack: risk scoring, behavioral analytics, anti-fraud level L2/L3.

3) Risks and constraints

Compliance burden: license costs, reporting, AML/sanctions.

Payment "narrow necks": P2P wallet limits, anti-fraud-false-positives.

Advertising restrictions: possible sports sponsorship quotas/restrictions.

Currency fluctuations PEN↔USD: volatility of margins and payments.

Soc. agenda and RG: strengthening requirements for responsible gambling and self-disconnection.

4) Development scenarios to 2030

Scenario	Drivers	What's going on	Total for the market
Conservative	Long online adaptation, restrained marketing	Low licensing rate, high anti-fraud on cards, cautious advertising	Moderate growth; the share of online is growing, but capital-intensive
Basic	Stable licensing, omnichannel, Yape/Plin	Smooth expansion of geography, growth of conversions and retention	Sustained double-digit growth online; offline retains role of VIP/tourism
Accelerated	Active competition, technology partnerships, sports media	Fast upside Live/crash games, aggressive content localization	Peru's leadership in the Andes by online share, a noticeable tourist flow to premium halls

💡 Benchmarks: in the baseline scenario, the online vertical is capable of showing a stable double-digit CAGR, while offline is growing more slowly, but increasing revenue through VIP programs and event tourism. An accelerated scenario is possible with flexible advertising and deep fintech integration.

5) How segments will change

Offline: casino, slot halls, bingo

VIP lounges and casino + hotel + event packages - an increase in the average check.

Electronic tables and hybrid formats - reducing operating costs.

Cross-loyalty program with online: single points, cashback, statuses.

Online: Betting and Casino

Football remains the core: pre-match + live, bet-builders, statistical markets.

Live casinos and fast RNG products are frequency and margin drivers.

The promotional economy moves away from bonus inflation to missions, seasonal passes, tournaments.

Payments and fintech

"One cash register" for Yape/Plin/CCI/maps/crypto with auto-calibration and real-time statuses.

Stablecoins are a tool for high-rollers and USD balances.

Conclusions T + 0/T + 1 as competitive advantage and trust factor.

6) Regulation and responsible play

KYC by Tier: Access Limits, Accelerated Onboarding at Low Limits, and Advanced Checks for VIPs.

Default RG tools: self-set limits, timeouts, self-deactivation, behavioral alerts.

Reporting and auditing of content providers: RNG certification, transparent RTP, local servers/mirrors for stability.

7) What players, operators, providers, investors should do

To players

Select licensed operators with clear output rules and Yape/Plin/CCI support.

Set personal limits and use RG tools.

To operators

Omnichannel: unified CRM and offline + online loyalty program.

Fintech stack: local acquiring + P2P + CCI + stablecoins, SLA by inference.

Content localization: Spanish-language Live tables, local tournaments, sports partnerships.

Marketing control: LTV pro-modeling, rejection of bonus inflation, focus on retention.

Compliance-by-design: logs, reports, chain analysis of crypto, monitoring of affiliates.

Game/Platform Providers

Peruvian certification, RTP adaptation to regulations.

Easy integration with local payment gateways and wallets.

Real-time personalization and anti-fraud tools.

To investors

Bet on regulated growth online and premium offline.

Assets with strong payment integration and their own first-party audience have an advantage.

Media alliances are promising (sports, influencers, streaming Live games).

8) Opportunity Market Map 2025-2030

Regional expansion outside Lima through agent networks and P2P wallets.

Partnerships with football clubs (responsible marketing, merch, offline activation).

Hybrid play areas in resort hotels: tournaments, events, VIP packages.

Analytics and RG-tech: providers of scoring, anomalies, behavioral "signals of concern."

Esports/fantasy as niche NGR drivers in young audiences.

9) The bottom line

Peru is entering a phase of structural growth: the combination of mature offline and formalizing online, supported by local payments and sports media, creates the basis for sustainable double-digit online growth and moderate expansion of offline premium. Those who first build the omnichannel stack, fintech integrations and RG management will gain a disproportionately high market share by 2030.