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How to build a banner A/B testing system
Step-by-step methodology for creating an end-to-end system of A/B tests of banners: goals and metrics (viewability, vCTR, CTR, post-click), design of experiments, calculation of MDE and sampling, QA and traffic quality control, rotation and fatigue of creatives, data hygiene, dashboards, hypothesis calendar and decision rules. Plus checklists, naming templates and a 30/60/90 implementation plan.
Gamer Psychology: How to Use in Casino Ads (Ethically and Safely)
We analyze the psychology of decision-making among players and how to correctly use it in casino marketing: motivations and segments, behavioral effects (novelty, social proof, streams), offer and CTA formulas, visual patterns, UGC and trust, which is strictly impossible (especially in the YMYL niche), compliance checklists and ideas for A/B tests.
How to use storytelling in casino ads
A practical guide to storytelling in iGaming: why stories work, what plots are appropriate and safe, narrative structure (Hook-Tension-Resolve), heroes and conflicts without "promises," how to adapt to banners, videos, landing pages and social networks, how to comply with Responsible Gaming and how to measure the result. Plus templates, checklists and A/B test ideas.
Email marketing in gambling: how not to get into spam
Step-by-step deliverability guide in iGaming: domains and authentication (SPF, DKIM, DMARC, BIMI), warm-up and reputation, base cleanliness and double opt-in, content without triggers, frequency and segmentation, one-click unsubscribe and complaints, bonus triage/trap. Checklists, templates and 30/60/90 plan.
Why casinos are switching to their own CRM systems
We analyze the migration drivers of iGaming operators from "boxed" CRM to our own: data ownership and real-time segmentation, bonus/promo scheme, Responsible Gaming, KYC/AML, anti-fraud and limits, channel orchestration (email/push/in-app/SMS), attribution and LTV. Plus architecture, TCO, 30/60/90 migration plan, risks and checklist.
Why tracking player LTV is important
We analyze what LTV is in iGaming, how to correctly count it (cohorts, N-day horizon, models), what to compare with (CAC/margin), where to apply (budget, bonuses, anti-fraud, CRM), and what errors break the forecast. Step-by-step plan for launching metrics, dashboards, checklists and 30/60/90-plan.
TOP-10 ways to retain players after registration
A practical dozen tactics that increase the D1/D7/D30 retention of an iGaming project: frictionless onboarding, transparent KYC and payments, demo and training scripts, personal recommendations, honest bonuses, notifications and triggers, 24/7 support, Responsible Gaming, content hubs and win-back. With metrics, checklists and 30/60/90 plan.
How casinos use gamification in marketing
A complete guide to gamification in iGaming: what mechanics work (quests, levels, glasses, collections, battle passes), how to embed them in CRM scenarios, bonus policies and content, how to measure the effect (D1/D7/D30, ARPPU, LTV), what risks and restrictions on Responsible Gaming and compliance, anti-patterns and 30/60/90-implementation plan.
How to work with push traffic and its segmentation
Practical guide to the push channel: web/app/in-app, collecting consents and preference center, tokens and deliverability, segmentation by life cycle and behavior, secure iGaming triggers, frequencies and quiet hours, A/B tests, metrics (opt- in→open→CR), copyright templates, anti-patterns and 30/60/90 plan.
How push notifications work in casino marketing
Full analysis of the push channel for iGaming: types of fluffs (web/app/in-app), collection of consents and preference centers, technical combination of tokens and deeplinks, scripts (CUS/payments/demo/condition updates), segmentation and frequency caps, A/B tests and metrics (opt- in→delivery→open→CTR→post -click). Ethical templates, checklists and 30/60/90 plan.
Why Telegram has become the main channel of gambling traffic
We analyze why Telegram in 2023-2025 became a key channel for iGaming: high engagement, flexible formats (channels, chats, bots, stories), fast funnels and interest targets. What works - and how to stay in the legal field: consent, Responsible Gaming, transparent conditions, anti-fraud and metrics. Plus checklists, content ideas and a 30/60/90 plan.
Why Telegram is better than Instagram for iGaming
We compare Telegram and Instagram for iGaming: coverage vs engagement, formats (channels, bots, mini-applications), diplinks and fast funnels, segmentation and privacy, moderation and Responsible Gaming, metrics and ROMI. Plus checklists, A/B ideas and a 30/60/90 plan for migration and hybrid strategy.
Why Telegram channels are the source of target traffic
We analyze why Telegram channels give conscious, high-quality traffic: interest subscriptions, buttons and bots, fast diplinks, community signals and low "friction." We show how to collect funnels, segment the audience, comply with compliance (Responsible/18 +), measure post-click metrics and avoid clickbait. Checklists, A/B ideas and 30/60/90 plan.
How to use Telegram to promote a casino
Step-by-step guide to promoting the iGaming brand in Telegram: architecture (channel-chat-bot-mini-app), scripts (onboarding, CUS/payments, demo, Responsible), segmentation and frequencies, content plan, attribution and metrics (from ER to CR KYC), A/B experiments, moderation and antifraud. Plus checklists and a 30/60/90 plan.
How casinos use Telegram bots for promo
Let's take a step-by-step look at how iGaming brands use Telegram bots: collecting consents and preferences, routes to demos and conditions, CUS/payment statuses, segmentation and personalization, mini-applications (WebApp), orchestration with channel/chat and CRM. We give metrics, A/B ideas, a technical checklist, anti-fraud and a 30/60/90 plan. Without clickbait and "promises of winnings."
