Slot Secrets - page №: 51

A step-by-step methodology for calculating ROI/ROAS for iGaming campaigns: from determining revenue (GGR→NGR), accounting for bonuses, provider commissions and payments - to cohort LTV, Payback, incrementality and sensitivity. With formulas, a metric template and an example of calculation.

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A practical guide to GA4: correct campaign markup, events and conversions, Exploration reports, attribution, cohorts and LTV, traffic quality audit, anti-fraud signals, export to BigQuery and 30-60-90 plan.

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A step-by-step guide for iGaming teams on working with Facebook/Meta restrictions: permissions for real-money gambling, verification and white GEO, creative guide for politics, age/targeting, domains and Conversion API, Business Manager hygiene, appeals and 30-60-90 plan.

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Full UTM guide for iGaming: uniform naming conventions, schemes for paid and affiliate channels, s2s tracking and click_id, GA4/MMP/BI sections, cohorts and LTV, anti-fraud signals, frequent errors and 30-60-90 implementation plan.

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The clear scheme of S2S-tracking for iGaming: what are click_id and event_id how to build a chain "click → registration → KYC → FTD → repeated deposits" what fields to transfer how to sign inquiries, to process retra, deduplication and time zones. Checklists, payload examples, SLAs, and 30-60-90 implementation plan.

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10 classes of tools that performance marketing and iGaming cannot do without: GA4 and BigQuery, MMP, BI/dashboards, anti-fraud, server logs, heat cards, A/B platforms, MMM/attribution, CDP/TMS and ETL pipelines. Pros/cons, key metrics, checklists, and 30-60-90 implementation plan.

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10 classes of solutions that make click and conversion accounting accurate: redirectors and short links, UTM validators, web analytics (GA4), MMP, affiliate trackers, S2S gateways and postbacks, log management, anti-fraud by clicks, TMS/CDP and BI/DWH. Pros/cons, key metrics, checklists, and 30-60-90 implementation plan.

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We analyze the "engine" of CPA platforms: the offer data model, the chain of events (klik→reg→KYC→FTD→povtornyye deposits), attribution and deduplication, quality and anti-fraud, rate brackets and payout indexing, cohort reports, SmartLink routing, alerts and SLAs. We give formulas, checklists and a 30-60-90 implementation plan.

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A practical guide to cohort analysis and LTV in iGaming: what events and amounts to count (GGR→NGR), how to build cohorts (by click/registration/FTD), what metrics to watch (ARPU, retention, 2nd dep, NGR/deposits), how to evaluate Payback and predict tail (BG/NG BD, Gamma-Gamma). We give formulas, showcase diagrams, frequent errors and a 30-60-90 implementation plan.

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How AI is transforming iGaming marketing: generation and test of creatives, predictive LTV/Retenshna models, automation of biding and SmartLink routing, anti-fraud, personalization of offers, compliance moderation and MMM. Stack architecture, roles, risks, checklists, and 30-60-90 implementation plan.

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Practical map of the use of AI in marketing: from "early quality" (Early Quality) and LTV/Payback forecast - to attribution, MMM, anti-fraud and budget optimization. We analyze the data architecture, key models, metrics, checklists, risks and 30-60-90 implementation plan.

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Full AI procurement scheme: quality forecast (Early Quality), auto-pacing and rates, budget distribution, rotation of offers/creatives, SmartLink with bandit models, compliance gardens and anti-fraud. Data architecture, success metrics, risks, checklists, and 30-60-90 implementation plan.

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How to guide: How AI accelerates media purchasing and targeting - from Early Quality and Payback/LTV prediction to smart biding, pacing, audience expansion and creative/offer rotation. Data architecture, models, metrics, guardrails compliance and 30-60-90 implementation plan.

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A step-by-step guide to using AI to produce creatives in iGaming: generation of ideas, copyright, visuals and videos, localization, A/B tests and bandit rotation, "early" quality assessment (Early Quality), compliance gardens (18 +/RG), anti-fraud and risk management. Promptest templates, checklists and 30-60-90 implementation plan.

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Practical guide: how to build and implement an AI model of conversion forecast - from data collection and features (RFM, behavior, channel, device) to algorithm selection (GBM/log/neural network), probability calibration, A/B validation, MLOps and application in media sharing, scoring applications and CRM. Checklists, formulas, risks and 30-60-90 plan.

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We analyze why iGaming advertising is severely limited: public risks, licenses, age and compliance. Instead of "rounds" - a step-by-step plan on how to launch campaigns legally: white GEO, site permissions, creative and landing page requirements, RG (Responsible Gaming) language, tracking without cloaking, checklists and a 30-60-90 plan.

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A practical guide to launching legal iGaming ads in the Google ecosystem: certification for gambling, GEO allowed and formats, creative and landing requirements, age and Responsible Gaming, Google Ads/SA360/YouTube rules, App/Play requirements, tracking without cloaking (GA4 + Conversion API/server-side), anti-fraud and check -lists.

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A step-by-step guide to working with TikTok in iGaming: platform requirements and laws, whitelisting and age restrictions, formats (Spark Ads, In-Feed, TopView), working with creators, creative frameworks without "easy money," funnel from viewing to FTD, tracking (GA4/MMP/S2S), anti-fraud, checklists and 30-60-90 plan.

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A complete guide to advertising localization: from choosing the key and "transcriest" to legal wording, visual, currencies, UTM and A/B tests. Checklists, templates, errors and 30-60-90 implementation plan.

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Complete guide to protecting the iGaming brand: legal framework (trademark, UDRP), domain and social media monitoring, anti-phishing (DMARC/SPF/DKIM, HSTS, CSP), application and tracking protection, clone blocking procedure (takedown), work with affiliates and crisis communications. Checklists, playbooks and 30-60-90 plan.

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A step-by-step plan for rebranding the iGaming brand for the sake of growth: when you need it, how to choose positioning and a visual system, what to change in the product and funnel, how not to lose SEO/tracking and affiliates, which promos and PRs work for restart. Success metrics, risks, checklists, and 30-60-90 plan.

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We analyze the motivation of operators and affiliates who are drawn to "hidden" (cloaked) landing: an attempt to pass moderation, hide the offer and deceive the anti-fraud. We explain how sites and regulators identify this, what risks the brand and partners bear (bans, fines, loss of payments), and what to do instead: compliant scenarios, white GEO, RG language, S2S tracking without cloaking, checklists and 30-60-90 plan.

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We explain what cloaking and "multi-hop" redirects in iGaming are, how platforms and regulators calculate them, what sanctions threaten brands and affiliates. We give safe alternatives: white GEO, transparent landing pages, legal redirects for tracking (without cloaking), S2S postbacks, checklists and a 30-60-90 plan.

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We analyze the five most common "gray" and prohibited practices in iGaming: cloaking, phishing/fakes, buying bot traffic, substitution of postbacks and brand hijacks. We explain why platforms and regulators block this, what risks threaten the operator and partners, how such schemes are identified and what legal alternatives to use in return.

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Clear formulas and practical applications of key iGaming metrics: from CR (click→reg, reg→KYC, KYC→FTD) and 2nd-dep rate to ARPU/Payback/LTV based on NGR, ROAS/ROI, Retention, chargeback/fraud and approximate rate creatives. Cohort approach, early quality proxies, frequent errors, and checklists.

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A selection of 10 key analytics tools for casino and betting: attribution, product analytics, BI, affiliate tracking, heat maps, CDP, and storage. Plus ready-made metrics, event schema and stack tips for any budget.

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Where digital is heading in 2025: generative search and SGE-SEO, the era of first-party data and server-side tracking, shoppable video and CTV, instant messengers and communities instead of "naked" performance procurement, as well as creative automation with a new approach to measuring efficiency. Practical steps, metrics and checklists for implementation.

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Five channels that systematically give the best ROI in performance marketing: SEO/content for SGE, partners (CPA/RevShare), instant messengers and community, UGC/influencers in a short video, as well as CRM lifesycle and referral. For everyone - why ROI is growing, what will break the economy, implementation checklists and metrics.

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Step-by-step framework for entering foreign markets: selection of countries according to the matrix of potential and risks, localization of content and offers, legal restrictions, traffic channels, pricing and payment methods, organizational structure, metrics and budgeting. Plus checklists, templates and a 30-60-90 day plan.

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A practical guide to building a content funnel for iGaming: from the semantic core and partition architecture to material templates, internal links, localization, responsible play and conversion measurement (Reg→KYC→FTD→Ret). Inside are funnel maps, content briefs, checklists and a 30-day launch plan.

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