How SmartLink works in iGaming partners

SmartLink is a single link that automatically routes clicks to the most relevant offer, taking into account GEO, device, language, source and quality rules. For the arbitrator, this is less "manual fiddling," higher than EPC and more stable than Approval, for the partner - traffic quality control and flexible inventory management. But iGaming is a niche of YMYL: any scenarios must comply with the law, license, age restrictions and principles of Responsible Gaming.

💡 Disclaimer: educational material. Follow the laws of your jurisdiction, the rules of the sites, do not use "promises of winnings" or bypass restrictions. 18+.

1) What is SmartLink and when you need it

Definition: SmartLink is a dynamic traffic router that gives one link instead of a set of individual offers. Then the system itself decides where to send the user in order to maximize conversion/quality.

When useful

Many GEO/devices, the pool of offers often changes.

Channels with "mixed" traffic (Telegram, push, content).

We need quick tests without constantly replacing links.

You want to keep a stable EPC with limited mouthguards.

2) How the click is routed: logic and signals

Typical signal prioritization:

1. GEO/license - whitelist of countries; inaccessible - to "parking" (page with information/Responsible).

2. Device/OS/browser - offers with the best CR on iOS/Android/desktop.

3. Language/locale - landings with correct localization and payments.

4. Source/submarks - different rules for 'sub1 = sub _ source', publishers, creatives.

5. Quality/risk - internal scoring (bot patterns, velocity, proxies/emulators).

6. Availability/cap - free offer limit, temporary pauses/stops.

7. A/B stack - traffic distribution by LP/onboarding versions.

Folbacks

Geo-fallback: if the country is not allowed - informing page (no promo).

Tech-fallback: unsupported OS/browser - compatible offer or FAQ/Responsible page.

Cap-fallback: the offer is closed by the cap - the next highest rating.

3) SmartLink architecture: what it consists of

Router: rules engine (GEO/device/language/risk/cap) + machine signals (CR/EPC in real time).

Catalog of offers: statuses, limits, priorities, allowed sources.

Click profile: IP, User-Agent, referrer, labels' sub1-sub5 ', time zone.

Attribution: click_id/tx_id, S2S postbacks (reg/FTD/approved).

Anti-fraud: device/IP profile, proxy/emulator lists, pressure rate, bot signatures.

Reporting: CR, EPC, Approval, eCPA, distribution by rules, folback map.

4) SmartLink Setup: Step by Step

1. Collect a pool of offers

For each: GEO-list, permitted sources, rate, cap, landing pages, creative requirements.

2. Describe the rules of routing

GEO → offers (priorities/cap), device/OS, language → corresponding local LP, sources → whitelists/blacklists.

3. Connect the tracker

Transfer of'click _ id' to redirect, reception of S2S postbacks for reg/FTD/approved events, idempotency.

4. Turn on the anti-fraud

Rate-limit, proxy/simulator detectors, HCR (high-click rate) filters, protection against post-back injections.

5. Build Folbacks

Pages with Responsible/18 +, GEO availability table and links to help; no "gray" redirects.

6. Orchestration of creatives

Uniform copyright policy: neutral wording, page "All bonus conditions" in one click.

5) SmartLink metrics and how to read them

Core

CR klik→reg/FTD, EPC, Approval Rate (FTD→approved), eCPA, Refund/Reject%.

Folbacks card (how many clicks went into parking/unsupported).

Latency redirects (speed - critical for Telegram/Push).

Quality

L2KYC, proportion of re-deposits, rate of first withdrawal (ranges), complaints/unsubscriptions.

LTV_D30/D90 of cohorts by route and source.

Economy

ROMI_N: '(LTV_N − eCPA )/eCPA' by route/source cohort.

Cap utilization and "overflow" to the worst offers (notice the fall in EPC).

6) A/B tests and optimization

Route: offer A vs offer B within one GEO/device.

LP: condition table (classic) vs card; date of update in the header: yes/no.

Onboarding: step-by-step vs single-screen.

Redirect depth: Direct LP vs preland with FAQ.

Rules: one factor at a time, a weekly cycle, a solution - for post-click and Approval, not only for CTR.

7) Compliance and Responsible Gaming

Licenses/GEO: show only permitted; prohibited countries - to the informing screen.

The page "All bonus conditions" (vager, term, contribution of games, exceptions, max cashout, optional GEO) - available in 1 click.

Wording: no "win guarantees," pseudo-urgency; use ranges ("output usually 15 min - 24 h after KYC").

18 + and help: visible marks, links to Responsible/GEO support.

Sources: respect the rules of the sites (branded PPC is often prohibited).

8) Antifraud: what breaks SmartLink and how to defend yourself

Threats: motive/bots, farm registrations, click injections, dirty mesh retarget, emul/proxy.

Protection:

Device/IP fingerprint, velocity limits, anomaly checking.
Postback signature, idempotency, error log.
Test caps and "yellow" segments; raising limits only if Approval is stable.
Black/gray lists of sites and providers.

9) Integration with Telegram/Push/SEO and CRM

Telegram: diplinki't. me/bot? start = utm... '→ bot collects consents/locale → SmartLink receives clean signals.

Push: quiet hours, frequency caps; SmartLink makes geo/device-split.

SEO/content: preland from "All Terms "/FAQ → SmartLink to the right brand.

CRM: 'click _ id → reg → FTD → approved' events; holdout cohorts for increment assessment.

10) Frequent errors and quick fixes

The same link for all GEOs. → Enter geo-branches and localization of payments/terms.

No folbacks. → Some traffic "drops"; do informative parking.

Long chain of redirects. → Loss of conversion; cut the hops, speed up the LP.

Mixing "gray" sources. → Segment channels, keep separate SmartLinks.

Zero creative control. → Pre-moderation, secure templates.

No failure reports. → Request reject/hold causes, clean routes.

11) SmartLink launch checklist

Offer pool: GEO/rate/cap/landing/sources/conditions.
Routing rules: GEO → offers, device/OS, language/locale, priorities and mouthguards.
Tracking: 'click _ id', S2S postbacks (reg/FTD/approved), idempotency.
Anti-fraud: device/IP profile, proxy-detection, rate-limit, post-back signatures.
Folbacks: Responsible/18 + pages, GEO availability, FAQ.
Copyright/LP: All Bonus Terms page, neutral wording, localization.
Dashboards: CR/EPC/Approval/eCPA/LTV cohorts, folback map, latency.
A/B framework and cap escalation/growth plan.

12) 30/60/90 day plan

0-30 days - foundation

Build a pool of 3-5 licensed offers for key GEOs.

Set up a router (GEO/device/language), anti-fraud and S2S post-backs.

Run folkbacks and basic dashboards (CR/EPC/Approval/latency).

First A/B: LP format, route prelend→LP vs LP directly.

31-60 days - quality and scale

Tuning priorities according to EPC/Approval, connect 2-3 more offers.

Term/payment localization, LP speed optimization.

Holdout cohorts for increment assessment, reject reason reports.

Regulation of growth of caps on quality stability.

61-90 days - maturity

Multi-arm bandit/heuristic for live stream optimization.

Extension to new channels (push/UGC) with separate SmartLinks.

Auto-alerts by EPC/Approval fall, latency/fraud growth.

Weekly revision of creative policy and conditions pages.

13) Ready-made safe wording (copy)

LP headline: "All bonus terms - on one page"

Subtitle: "Wager, Term, Game Contribution, Exceptions - Example Table"

CTA: "View Terms "/" Open Demo "/" Check Output Methods"

Payments: "Withdrawal: usually 15 min - 24 h after KYC; depends on method"

Caption: "Terms apply 18 + Play responsibly"

SmartLink turns motley traffic into a manageable stream: the right offer for the right user in the right GEO - taking into account caps, quality and risk. Success rests on three pillars: honest LPs and copyright, strict attribution/anti-fraud and metric discipline (not only EPC, but also Approval, LTV cohorts and ROMI). Build rules, folbacks and an A/B process - and SmartLink will give a predictable economy without violations and "gray" practices.