Crypto Casino
Torrent Gear
How to attract VIP players via email and Telegram
Introduction: why a separate strategy for VIP
VIP players bring a disproportionate share of NGR, but are sensitive to experience: payment speed, personal communication, exclusives, privacy. Email and Telegram channels are the perfect mix: email gives "official" value and long chains, Telegram - quick dialogue, "second screen" and instant CTAs.
1) Who is VIP and how to recognize it
Basic criteria (combine):- Deposits: amount/frequency (for example, ≥ X for 30 days or ≥ Y for a session).
- Bets: average bet, turnover per period, share of high-risk games.
- Behavior: frequency of entries, reaction to offers, support/concierge.
- Risk signals: abnormal patterns, rapid growth in turnover, requests for limits.
- Rising VIP (on the rise), Core VIP (consistently high turnover), Dormant VIP (fading), Whales (very high value, manual scripts are needed).
2) Data, tools and preparation
Single player profile: 'user _ id', KYC status, payment methods, limits, game/provider preferences, language, time zone.
Signals for triggers: deposit/withdrawal, VIP level, tournaments, GEO holidays, birthdays/anniversaries.
Integrations: CRM/ESP (email), bot/Telegram channel, CDP for event routing, anti-fraud and KYC.
Frequency and priority rules: if there was a personal Telegram contact for 6 hours, do not duplicate the same offer in the email.
3) VIP offer matrix (what really works)
1. Exclusive bonuses: increased cashback/low vager, personal reloads.
2. VIP tournaments/races: limited slots, transparent rules, guaranteed prizes.
3. KYC fast lane: priority verification and payments with SLA.
4. Payment benefits: increased limits, fast withdrawal methods, personal cash limit.
5. Concierge service: 24/7 assistant, personal promotion schedule, recommendations for games/providers.
6. Partner privileges: merch/events, gifts for dates (ethically and within the framework of the law).
4) VIP email program: structure and frequencies
Sender and infrastructure: dedicated domain/subdomain, warm IP, SPF/DKIM/DMARC, strict base hygiene (address verification, automatic unsubscription).
Frequencies (landmarks):- Rising VIP: 2-3 letters/week + triggers.
- Core VIP: 1-2 personal mailings/week + triggers.
- Dormant VIP: 1 letter/week + soft win-back.
- Emergency/exclusives: by event (no more than 1/48 h).
- Onboarding VIP: welcome, benefits, KYC fast lane, communication channels.
- Weekly VIP Digest: personal collections of games/tournaments, private offers.
- "Deposit Confirmed" → a personal selection of games/quest on xx spins.
- "Withdrawal paid" → a VIP cashback offer on a 48 hour deposit.
- "Activity drop" (D7/D14) → soft win-back with safe limits.
- Event letters: birthday/anniversary, local GEO holidays.
- Service emails: change of level, application status, transparent SLAs.
- Subject: [Name], your VIP level updated + personal bonus for the week
- First 40-60 characters (pre-header): quick output, personal manager and closed tournament
1. Greeting by name.
2. 3-4 points of value (limits, SLA, exclusive).
3. One main CTA ("Activate Bonus").
4. Mini-FAQ and disclaimer of responsible play.
5. Concierge contacts/Telegram channel.
5) Telegram program for VIP: channel + bot + personal dialogues
Formats:- VIP closed channel: announcements, tournament results, "fast news."
- Bot: menu with offers, bonus balance, fast KYC, limit request.
- Personal messages: manager/concierge from a corporate account (whitelisting).
- Messages with value: 3-5/week (channel), transactional and personal - by event.
- Do not push at night according to local time.
- Any bonus - with clear conditions in 1-2 lines + a link to full ones.
- Rising VIP: "Name, you're close to Gold. Activate your personal reload before 23:59 and get fast-lane to output"
- Core VIP: "Today is closed racing for Platinum: 20 seats, guaranteed prizes. Enter by button. Help - at the concierge 24/7"
- Dormant VIP: "Bored! We have included a soft limit and a safe return offer. Do you want a personal slot selection?"
- Service: "Your KYC is confirmed. The withdrawal limit has been raised. Do you want to change the method? Write here, we'll do it"
- Buttons: "Activate," "Contact the manager," "Quick KYC," "Change limit," "Responsible game."
- Inline receipts: application ID, ETA for payment, bonus status.
6) Personalization: what to substitute dynamically
Name, VIP level, favorite providers/genres, GEO/language, local holidays, current limits and SLAs by conclusions, preferred payment methods, past successes (neat and ethical).
Dynamic blocks in email: different offers/games depending on RTP/volatility, session time, device.
In Telegram: different short texts for early/night owls, different CTAs (bot vs manager).
7) Triggers and chains (end-to-end)
Examples of end-to-end scenarios:- A) First Major Deposit → Closed Tournament
1. T + 0 (email): congratulations, KYC fast lane, tournament rules.
2. T + 1h (TG): short reminder + tournament registration button.
3. T + 24h (email): interim leaderboard + personal advice.
4. T + 72h (TG): final push + quick concierge.
B) "Output> X" → "VIP-cashback 48 hours"
1. T + 0 (email service): payment confirmed + secure limits + offer.
2. T + 6h (TG): short note "activate before..." + bot button.
3. T + 36h (TG): "12 hours left" + manager assistance.
C) "Activity drop" (D14) → "Win-back without pressure"
1. Email: soft tone, reminder of benefits, request preferences (survey 3 clicks).
2. TG: optional - personal message from the manager with the offer of a safe offer or timeout/limit (responsible game).
8) Antifraud, KYC and Ethics
Anti-fraud flags in CDP: sharp jumps in deposits, multiple methods, repeated devices/IP/ASN.
KYC fast lane: VIP queue, clear SLA, secure verification.
Privacy: Do not publicly disclose amounts/nicknames without explicit consent.
Responsible play: limit/timeout buttons in each letter and TG message; training materials and help contacts.
9) KPI and analytics (minimum set)
Email: deliverability (inbox%), open/click, contribution to the target action (re-deposit), income/1000 letters, unsubscribes/spam complaints.
Telegram: opt-in, read rate, CTR of buttons, time to response of the concierge, contribution to the target action, retention D30/D90.
Business metrics: LTV/CAC by VIP segment, VIP-NGR share, payout rate, VIP support NPS/CSAT.
Safety: the share of players with active limits, the number of calls for responsible play, fraud incidents.
10) A/B tests and optimization
Email: theme (name/level/term), one vs two CTAs, block order, quick facts cards (license/SLA/limits), dark theme.
Telegram: first phrase (emoji/numbers), vs quick-reply button, photo/video preview, send time by local time zone.
Offers: size/type of bonus, vager, deadlines, tournament mechanics (flat prizes vs steps).
Service: concierge response SLA (≤5 minutes), quick response templates.
11) Commands and processes
VIP lead/manager: segment owner and SLA.
CRM/email specialist: chains, deliverability, reports.
TG operator/concierge: quick dialogues, collecting preferences.
Analyst: dashboards, cohorts, security.
Compliance: creative review, disclaimers, responsible play policy.
Sprint calendar: weekly - creatives and reports; monthly - reassembly of the offer matrix; quarterly - SLA and NPS audits.
12) Ready-made templates (copy and adapt)
Email — «VIP Welcome»- Subject: [Name], your VIP status is activated + express payments
Text (short): greeting, 3 points of benefits (limits/concierge/SLA), button "KYC fast lane," block of responsible play, contacts 24/7.
TG - "Closed Tournament"- Message: "Platinum only today: 20 seats, prizes guaranteed. Entry until 9 p.m. Need help - click "Concierge.""
- Topic: Pause or return softly? The choice is yours
Text: respectful tone, preference survey (3 clicks), secure offer with limits, "Set limit" button.
13) 30-60-90 day plan
30 days (Pilot Fit):- Collect VIP segments (rising/core/dormant), configure events and channel priorities.
- Launch 3 email chains (welcome, weekly digest, win-back) and 3 TG scenarios (tournament, service, personal offer).
- Enable KYC fast lane and SLA metrics, add responsible game buttons.
- Add a concierge line 24/7, expand the offer matrix, enable personalization by provider.
- Conduct 4-6 A/B tests (topics/CTA/timing), implement weekly LTV/CAC reports by segment.
- Channel frequency/priority regulations, template library, offer catalog.
- Monthly compliance audit, VIP support NPS, segment rebuild.
- Scaling plan for new GEO with local holidays and payments.
VIP strategy is service + personalization + speed. Email provides a "framework" of value and transparent offers, Telegram - instant communication and conversion "here and now." Add KYC fast lane, honest terms, responsible play tools - and you get not just high checks, but long-term relationships with players, where loyalty grows along with trust.