How to create a high conversion landing

Landing is a controlled funnel: attention → interest → trust → action. Conversion grows where the sentence is clear in 5-7 seconds, the path to CTA is short, fears are removed by facts, and measurements and tests are part of the routine. Below is a practical technique applicable to any niche (e-commerce, fintech, iGaming/YMYL - taking into account compliance).

1) Basis: offer and "skeleton" landing

3W + P offer formula

What is that? For whom? Why now? + Proof.

Example: "Express Checkout Service for {GEO}. The output is usually 15 min - 24 h (after KYC)"

First screen frame (Hero)

1. H1 (1 thought, ≤12 words).

2. Subtitle (removes main objection).

3. Main CTA ("Try Demo," "Watch Terms").

4. Secondary CTA ("Learn more," anchor on benefits).

5. Visual (screen/illustration enhancing the offer).

6. Micro-proof (license, rating, "24/7 support").

7. Responsible disclaimer/legal line - for YMYL.

Rule 5 seconds: the visitor must understand what, for whom and what to press.

2) Highly convertible page structure (end-to-end scenario)

1. Hero: offer + CTA + micro-proof.

2. Problem/Context: briefly "why now."

3. Solution/Value (3-5 bullets): specifics, numbers, ranges.

4. Social proof: reviews/cases/logos (verifiable only).

5. How it works (3 steps): scheme or cards.

6. Feature → benefits: not "what we do," but "what the user gets."

7. Plan/Tariff/Terms: table, no small text.

8. FAQ: real questions from support/search logs.

9. Risk-reversal: warranty/transparent terms/demo/cancellation.

10. Final block with CTA repeat + contact/chat.

One section is one meaning. Long pages - with clickable table of contents (TOC).

3) Visual hierarchy and readability

Contrast and "air": distances of at least 8-12/24 px for groups/sections.

Grid 8-pt, rule 60/30/10: 60% - content, 30% - visual, 10% - accents/CTA.

Fonts: 2 families/styles maximum, H1 28-40 px (mobile 22-28), text 16-18 px.

The CTA color is more contrasting than the brand; status: default/hover/pressed/disabled.

Images: show result/interface, not abstractions.

Micro-copyright: signatures for forms/errors, explanation for CTA ("no commission," "conditions apply").

4) Attention psychology - ethical

One thought per screen. We remove the noise.

Loss Aversion softly: "Don't miss the updated conditions today" instead of "Urgent! ».

Social evidence: 1-2 real reviews with moderation methodology.

Proximity principle: group form fields and benefits; the look comes to CTA.

Recognizability of patterns: checklists, tables, "3 steps," icons instead of long text.

Honesty instead of manipulation: no "guaranteed results" in YMYL.

5) Trust, E-E-A-T and compliance (especially for YMYL/iGaming)

Author/editors/methodology: who checks the data, how the ratings are considered.

Legal transparency: licenses/regulators with numbers; GEO/age restrictions.

Responsible/Legal in the footer and in the right blocks: help contacts, disclaimers.

Contacts and SLA support: chat/mail, response time.

Page refresh date.

No promise of winnings, bypasses of restrictions, "without KYC to everyone."

6) Shapes and CTA: less friction

Progressive form: first e-mail/button → then additional field.

Masks and tips: phone/date format; Explain the requirements of the CCM/documents.

On-the-fly autocomplete and validation.

Buttons: verb + expected action ("Open demo," "View conditions").

Secondary way: "Ask a question in chat" for doubters.

Anchors: "Compare tariffs," "Check withdrawal methods," "Download guide."

7) Mobile-first

Key CTA over the "bend" (first screen).

Sticky footer with CTA (not intrusive, 56-64 px).

Cards → swipes instead of wide tables.

1200 + images in hero (for sharing/previews), WebP/AVIF.

Touch targets ≥44×44 px; the fixed keyboard does not overlap the shape.

8) Speed and stability

Core Web Vitals (mobile): LCP ≤2. 5 c, CLS ≤0. 1, INP "green."

Critical CSS + lazy-load media and widgets.

Minimize blocking scripts; do not load widgets before interaction.

CDN, cache, adaptive images' srcset/sizes'.

Forms/CTAs are available in degraded mode.

9) Content blocks - ready-made templates

A) "3 steps how it works"

1. Register/Open Demo.

2. Confirm the data/WM (document list).

3. Access/start using.

B) Table of conditions/rates

Columns: Plan/Limits/Fees/Deadlines/Support.

Below the table is the bottleneck FAQ.

C) Benefits block (correct feed)

Feature: "Support 24/7." → Pobedoda: "We will answer in a chat in 2-5 minutes."

Feature: "e-Transfer Conclusions." → Pobedoda: "Usually 15 min - 24 h after KYC."

D) FAQ (real questions)

Deadlines/ranges, vager/conditions (if relevant), documents for verification, restrictions by region.

10) Analytics and goals

Events:

Primary/secondary CTA clicks, form submission, form errors.
Clicks on TOC/anchors, FAQ spreads, interaction with tables.
Engagement time, depth (LPV), scroll 25/50/90%.
Funnel: CTA visit → click → form filling → confirmation → target action.

KPI:

CTR of the first screen, conversion to click, CR of the form, CPA/ROAS, share of mobile conversions, time to first action.

11) A/B experiments: how to test

We change one factor at a time: offer or visual or CTA.

Sample: ≥400 -600 clicks/option for first conclusions.

Ideas:

H1: "Transparent bonus terms" vs "All terms are on one page."
Visual: screen interface vs process illustration.
CTA: "View Terms" vs "Learn Details."
Update date in hero: yes/no.
Sticky CTA: Yes/No.

12) Frequent bugs and quick fixes

Many messages on the initial screen. → Leave H1 + 1 benefit + CTA.

Clickbait headings. → Informative, verifiable wording.

Heavy media/tables. → Pagination/accordions, lazy-load, WebP/AVIF.

CTA is not contrasting. → Change the color/stroke/shadow; check WCAG.

Form "asks for everything at once." → Progressive presentation, explain "why."

No FAQ and risk-reversal. → Add "What has changed" and "How to cancel/return."

13) Pre-start checklist

H1 responds to 3W in 5-7 seconds
The main CTA is immediately visible; secondary - for study
Evidence: License/Rating/Cases (Verifiable)
Transparent conditions, FAQ, update date
Mobile: sticky CTA, touch targets, no horizontal scrolling
CWV green; media optimized; critical CSS
Analytics events are initiated; targets and funnel set
Texts without promises/manipulations; Responsible/Legal on site
Anchor/TOC Map and "Similar Sections" for Hold
2-3 options ready for A/B

14) Safe wording bank (mini-templates)

Titles:

"Transparent conditions - all on one page"
"Typically 15 min - 24 h after verification (depends on method)"
"Demo without registration - rate the interface"

CTA: "View Terms," "Open Demo," "Check Output Methods," "Ask a Question in Chat"

Captions: "Terms Apply," "Age Restrictions," "Play Responsibly"

15) 30/60/90 plan

0-30 days - MVP and speed

Collect an offer, a prototype (Hero → Value → Proof → Steps → FAQ → CTA).

Make a mobile first version, set up analytics and events.

Optimize media and CWV, run 1-2 A/B.

31-60 days - deepening

Expand evidence (cases/methodology), add TOC and sticky CTA.

Localize for key GEO/languages.

Test forms (short vs progressive), H1/CTA options.

61-90 days - scale

Content updates with dates, "What has changed" block.

Autotests of speed, monitoring of changes (canonical/robots/schema).

Thematic landings for clusters (payments/applications/mechanics, etc.).

Highly convertible landing is a clear offer + clean structure + trust + fast mobile page + discipline of measurements. Start with one strong message and short cut to the CTA, back up promises with facts, take out key objections in the FAQ, provide speed and clear analytics - and the conversion will come from a predictable process, not luck.