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TOP-10 Casino SEO Tools

How to use this list

For the new project: begin with GSC/GA4 → crawling → speed → competitors → tracking of positions.

For a growing project: add log analysis, real-time change monitoring, and Discover clusters.

For multi-regions: Be sure to check hreflang, local payments/terms and compliance in content.

1) Google Search Console (GSC)

Tasks: indexing, cluster visibility, Discover, technical signals.

Key reports: Pages in the index, Performance (by pages/queries), Discover, Core Web Vitals, Convenience on mobile.

iGaming nuances: filter by money-cluster (for example, '/bonuses/', '/payments/') and by GEO; track cannibalization "best casinos {GEO}."

Quick Steps - Unload requests → group by intent → map 1 cluster = 1 URL.

2) Google Analytics 4 (+ Looker Studio/BigQuery)

Tasks: behavior and conversions, the path → "info-commerce," attribution.

Metrics: engaged sessions, depth, time to first click, CR by patterns (brand review, bonus, payment).

iGaming nuances: mark events for bonus tables, slot catalog filters, FAQ accordions - this is the core of behavioral optimization.

Quick steps: collect dashboard by clusters/templates, add segments by GEO and devices.

3) Ahrefs

Objectives: links/anchors, competitors, "content gaps."

What to watch: Referral domains, Best by links, Top pages of competitors, Content Gap by page type (bonuses, payments, providers).

iGaming nuances: avoid toxic anchors; look for natural reasons: studies of payments, guides for CUS/payments, maps of local methods.

Quick steps: remove "content spaces" for sections '/bonuses/', '/payments/', '/slots/providers/' - this is a ready-made backlog.

4) Semrush

Tasks: positional tracking, SERP features, PLA/Ads environment (to assess niche competitiveness), site audit.

What to watch: Position Tracking by GEO/devices, Keyword Gap, Site Audit (along with Spider), SERP Features for CTR.

iGaming nuances: track snippet types (FAQs, review blocks) on money pages; compare titles vs competitors in each GEO.

Quick actions: set up tracking clusters "no deposit," "quick payments," "{brand} providers" separately by region.

5) Screaming Frog SEO Spider

Tasks: crowling, canonical/hreflang, internal links, pagination, status codes.

What to watch: H1/Title duplicates, redirect chains, rel = next/prev (or corresponding link headers), canonical, hreflang pairs, click depth.

iGaming nuances: slot/bonus catalogs often inflate the index with filters - mark parametric URLs in 'noindex, follow', and put valuable facets into static.

Quick actions: depth report to money pages (≤3 click) and map of internal links from hubs.

6) Sitebulb

Tasks: visualization of architecture, verification of internal quality signals, prioritization of tasks.

What to watch: site graph, orphan pages, "hints" in terms of content/links quality, status code distribution and Core Web Vitals (useful proxies).

iGaming nuances: quickly finds "hanging" landing pages of promotions and duplicates for similar intents (cannibalization).

Quick steps: build a graph by sections - hubs/bonuses ,/payments ,/slots must be level 1-2 nodes.

7) PageSpeed Insights / Lighthouse

Tasks: speed on mobile, LCP/CLS/INP, the influence of heavy tables/widgets.

What to watch: LCP resources (1200 + covers), script delays, table size (bonuses/slots), lazy-load.

iGaming nuances: long tables and slot previews "kill" LCP - take out the critical CSS, put the invisible below the first screen.

Quick steps: optimize hero images and tables, check WebP/AVIF, fonts with display = swap.

8) Oncrawl (or Botify) - log analysis

Tasks: how the bot really crawls the project: frequency/priority, budget losses.

What to watch: bot hit maps, status codes, share of traversal of parametric URLs vs static facets, re-indexing speed of the most important clusters.

iGaming nuances: if the bot is "spent" on filters, money pages will be updated less often → drawdown according to fresh bonuses/conditions.

Quick actions: cut bypassing parameters, strengthen hubs and "money-branches" with internal links.

9) AccuRanker (or STAT) - rank tracking by GEO/devices

Objectives: exact positions by city/country, mobile vs desktop, dynamics by cluster.

What to watch: tags/groups (bonuses, payments, providers), TOP-10 share, CTR proxy, issuance with SERP features.

iGaming nuances: different GEO = different SERP intents and competitors. It is safe to track "brand + login/app/mirror" without clickbait.

Quick Steps: Enter individual tags for "sleepless," "quick payouts," "Interac/PIX/Papara" and provider of the month.

10) ContentKing (or Little Warden) - real-time monitoring

Tasks: tracking sudden changes: noindex, robots, canonical, redirects, missing schema, hreflang errors.

What to watch: alerts according to critical templates (brands/bonuses/payments), meta tag versions, status codes.

iGaming nuances: promo teams often rule content on the fly - monitoring saves from random noindex/301 and broken canonicals.

Quick steps: set alerts to change in '/brand/', '/bonuses/', '/payments/' and robots/sitemap files.

Summary matrix: what to close

Task	Tools	Main metrics
Indexing/Visibility	GSC	Indexed pages, CTR, Discover, CWV
Behavior/conversions	GA4 (+Looker)	Engaged time, CR, info→kommertsiya path
Competitors/Links	Ahrefs / Semrush	Content/Keyword Gap, RD, anchors
Crowling/structure	Screaming Frog / Sitebulb	Depth, canonical/hreflang, doubles
Speed/UX	PSI / Lighthouse	LCP, CLS, INP, table weight/media
Logs/Kraul Budget	Oncrawl/Botify	Crawl frequency, hit cards, status codes
Positions/GEO	AccuRanker/STAT	% TOP-10, mobile vs desktop
Monitoring	ContentKing/Little Warden	Alerts: noindex/canonical/robots/schema

iGaming audit checklist (before release/migration)

1 intent = 1 URL; hubs '/bonuses/', '/payments/', '/slots/' available ≤2 click
Parametric filters → 'noindex, follow'; valuable facets - static URLs
hreflang pairs are correct, that is, x-default; local terms/payments conform to GEO
CWV "green" on mobile; tables/skins optimized
Schema: Breadcrumb, FAQPage (по факту), Article/News, Organization
Discover: 1200 + covers, 'max-image-preview: large', author/revision/update date
Internal Relink Leads "Info → Commerce → Transaction"
Logs: the bot does not spend the budget on filters/404, money pages are needed often
Rank tracking by GEO and clusters; GSC Cannibalization Report
Real-time monitoring of critical changes is configured

30/60/90: how to implement tools

0-30 days (base)

Deployment of GSC/GA4, dashboards in Looker.

Crowling Screaming Frog + quick edits of canonicals/hreflang.

PSI/Lighthouse: media compression, critical CSS.

Rank tracking by key clusters and 1-2 GEO.

31-60 days (deepening)

Ahrefs/Semrush: Close "content gaps," linkbuilding plan (Digital PR).

Sitebulb: clean up orphan pages, correct architecture.

Configure ContentKing/Little Warden to alerts.

61-90 days (maturity)

Oncrawl/Botify: log analysis and redistribution of the Kraul budget.

Discover preparation: covers 1200 +, Article/News, copyright cards.

Monthly report:% TOP-10 by clusters, CR by templates, re-indexing speed.

Content Safety Board (YMYL/Compliance)

Exclude promises of winnings, bypasses of restrictions and "gray" formulas.

For bonuses, always indicate: size, vager, timing, contribution of games, max cashout, optional GEO.

Keep Responsible/Legal sections visible, update article date and comparison methodology.

This top ten closes the entire cycle of casino project SEO analytics: from indexing and structure to real user behavior, speed and links. First, stabilize the technique and architecture, then systematically close content gaps, provide monitoring and log analysis - and the organics will begin to grow predictably, with a measurable contribution of each tool to traffic and conversions.