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TOP-10 partner platforms for operators
Why does the operator need its own "platform matrix"
The partner channel in iGaming has ceased to be a "cabinet with links." This is an ecosystem: tracking, attribution, anti-fraud, billing, compliance, BI and CRM for affiliates. Below is not just a list of logos, but 10 classes of platforms, without which it is difficult to build a scalable and "white" partner. This approach is more sustainable than the "race for brands": vendors change, quality criteria do not.
Selection method (which is really important)
Tracking and accuracy: s2s postbacks, server-side events, deduplication, data latency, cookie loss tolerance/IDFA.
Compliance: creative rules, age/geo restrictions, audit log, storage of consents.
Anti-fraud and quality: behavioral patterns, device/IP signals, risk rate, chargeback contour.
Data and BI: event-level export, API, data buses, cohort analytics, LTV/Payback.
Payments: schedule, hold, multi-currency/crypt, reconciliation acts, taxes.
SLA and security: uptime ≥99,5%, RPO/RTO, encryption, SSO, RBAC.
Usability and growth: roles and rights, offer constructor, dynamic CPA/Hybrid/RevShare, localization, affiliate portal.
Platform Class TOP-10
1) iGaming-SaaS for affiliate programs (Full-Stack)
Who fits: quickly deploy a turnkey partner without large internal developments.
Key features: click tracking/reg/KYC/FTD, flexible models (CPA/Hybrid/RS), partner account, coupons/sub-ID, traffic checks, basic anti-fraud.
Risks: "black box" of algorithms, dependence on vendor's roadmap, sometimes expensive add-ons.
2) Enterprise Performance-Suite (marketing + partner)
Who fits: Large operators with multiple brands/geo and complex organizational structure.
Key features: a single stack for performance (aff + paid), MDM, SSO, advanced roles, complex revard schemes, budgeting.
Risks: long implementation, high TCO, need mature data processes.
3) In-house tracker (white-label/in-house development)
Who fits: those who want complete control, custom logic and unit economy "on the bones."
Key features: own attribution graph, server side, deep integration with payment/CRM, custom reports.
Risks: CAPEX/opex per team, safety and uptime on your responsibility.
4) Affiliate-Hub/Aggregator (offers/partners market)
Who is suitable: to speed up the onboarding of many publishers and the distribution of offers.
Key features: affiliate marketplace, API connections, pre-moderation of sources, fast scale.
Risks: heterogeneity of quality, it is more difficult to manage brand safety, the cost of attraction is higher.
5) MMP/Attribution for mobile and Web2App
Who fits: operators with a strong mobile funnel and Web→App migration.
Key features: SKAN/PSI, server-to-server postbacks, sub-ID forwarding, anti-bots for installations, deeplink/OneLink.
Risks: paid events, complex privacy settings, analyst experience is needed.
6) Anti-fraud platform for affiliate traffic
Who fits: Anyone who pays CPA/Hybrid and suffers from incident/bots/KYC pharma.
Key features: device fingerprint, IP/ASN analytics, velocity rules, behavioral anomalies, controversial FTD/chargebacks.
Risks: False positives, it's important to get the thresholds and appeals process right.
7) BI/Datahab (DWH + ETL + Reporting)
Who fits: Operators who count LTV/CAC cohort build MMM/experiments.
Key features: event-level exports, data marts, unit-economy dashboards, postback delay alerts.
Risks: cost of ownership, competencies in data, discipline of schemes.
8) CRM/PRM for Affiliate
To whom: mature partners with hundreds of partners and complex commercial policies.
Key features: transactions, tickets, statuses, communications, automated offers/braces, segmentation of partners, referral levels.
Risks: duplication of functions with the tracker, it is important to synchronize roles and data.
9) Payout Orchestration
Who fits: multicurrency/multigeo, crypt/fiat, frequent payouts.
Key features: schedule, hold, multi-currency wallets, on-chain/SEPA/SWIFT, reconciliation acts, tax forms.
Risks: payment compliance, sanctions lists, exchange rate fluctuations.
10) Compliance monitoring and brand safety
Who fits: brands with tight regulatory frameworks and an aggressive market.
Key features: library of permitted creatives, pre-moderation, web-scanner of violations (brand bidding/misleading promises), incident log, reports for the regulator.
Risks: Narrow neck on moderation, it's important to align SLAs and exclusions.
How to choose a ligament for the growth stage
Start/Launch (1-3 brands, 2-5 geo)
Base: class 1 (SaaS) + class 6 (anti-fraud) + class 9 (payments).
Supplements: basic BI from class 7, light PRM from class 8.
Scale-Up (multi-brand, 10 + geo)
Transition: class 2 (Enterprise) or class 3 (In-House) + deepened 7 (DWH).
Reinforcement: 5 (MMP), 10 (compliance) on pre-moderation of creatives.
Enterprise (regulated markets, rigorous auditing)
Core: class 2 and 7 (full datahab), separate 6 (anti-fraud), 10 (compliance) with reports for auditors.
Finance: class 9 with backup providers and a backup payment loop.
Scoring card (rate each vendor 1-5)
30-60-90 Implementation Plan
0-30 days (Pilot and integration)
Sign DPA/SLA, issue test domains/endpoints.
Connect s2s: reg/KYC/FTD/2nd dep, start UTM/sub-ID scheme.
Collect the "golden path" of reports: funnel, CR, FTD, Retention, Payback.
Include basic anti-fraud rules and incident log.
31-60 days (Scale and quality control)
Expand geo/offers, include postback delay alerts.
Launch pre-moderation of creatives, create black/white lists of sources.
Set up payments: schedule, hold, currencies, chargeback test.
Connect data marts for LTV/cohorts, final API scheme.
61-90 days (Fixation and auditability)
Conduct uptime stress tests, backup channels, drill on incidents.
Formalize payout braces and dynamic CPA/RS.
Retro quality, approve road-map features and metrics.
Sign the regulations for controversial leads and audit of creatives.
Pre-contract checklists
Tech and data
- s2s postbacks with auto-retry and error log
- Event-level API and uploads (raw clicks/reg/KYC/FTD)
- Timezone/currency/ID schemes are consistent
- Delay alerts> 15 min
Compliance and Brand Safety
- White list of wording and visual, 18 + and RG disclaimers
- SLA moderation (e.g. up to 4 working hours)
- Site Complaint Response Procedure
Finance
- Rhythm of payments, hold, fees, multicurrency/crypto
- Reconciliation Acts and Chargeback Policy
- Payment Provider Backup
Legally important
- Terms: valid FTD, incent, brand bidding, multi-account
- Liability for violations and fines
- DPA, access log, consent log
Red flags
"Screen from the office" instead of raw events and API.
Perpetual transfers of payments/hold without documents.
Lack of pre-moderation of creatives and ignoring site rules.
Fuzzy definitions of FTD/validity, impossibility of appeals.
Zero log of incidents, uptime "in words."
"TOP-10" for the operator are ten classes of solutions from which a reliable partner is assembled. Start with SaaS + anti-fraud + payments, add MMP/BI/compliance as you grow - and only then decide when switching to Enterprise or In-House is justified. This path reduces risk, speeds payback, and makes your partner channel predictable, compliant, and scalable.