Online Gambling in Latin America: 2025 Trends

Online Gambling in Latin America: 2025 Trends (full text)

💡 Slice as of October 17, 2025.

1) Brazil: a large market "in the ranks"

Base. Law 14. 790/2023 legalized fixed bets and online casinos; supervision - at the Secretaria de Prêmios e Apostas (SPA) of the Ministry of Finance. Operators pay 12% of GGR, and players are held to 15% from net winnings above the threshold.

Fiscal debate 2025. An attempt to raise the rate from 12% to 18% in 2025 did not pass in Congress, and the issue was returned to the agenda more broadly - along with other budget measures.

What does it mean. Brazil is moving towards a "tight reporting + tangible GGR tax + player deductions" regime, but without the additional increase that was argued about in the spring and summer of 2025.

2) Peru: licenses issued, tax logic clear

Licensing. After the approval of the MINCETUR regulations in 2023, the flow of applications opened in 2024; the ministry reported 145 applications at the start.

Taxes. Basic - 12% (with GGR/" net revenue ") for online operators; there is also a 1% selective tax on the rate in terms of sources/practice.

Bottom line. Peru - "new Colombia": transparent tax rates, technical requirements and noticeable interest of operators.

3) Colombia: Mature control and discussion on fiscal burden

Model. LatAm's first fully regulated iGaming jurisdiction: Coljuegos, 17% GGR tax (reduced to 15% with RTP ≥83%), excluding VAT on online games.

Debate. In 2024-2025, the option of an additional VAT of 19% on online operators was discussed - the industry criticized the idea as a risk to sewage.

4) Argentina: "provincial mosaic"

There is no single federal regime - every province and city of Buenos Aires (LOTBA) regulates differently; legally already many jurisdictions (≈ 16 provinces + CABA). At the federation level, fiscal elements were discussed, but without a single regulator.

5) Chile: protracted reform and "vacuum"

The profile bill on online games is stalled; in parallel, restrictions on advertising/sponsorship of sports (including night "windows") are being promoted, but their fate is a matter of political struggle. The result is a protracted "gray" perimeter.

6) Mexico: "permit + online skin" hybrid

The base is the old federal law and regulation, federal permits through SEGOB/DGJS and the practice of linking online brands to ground permits. In 2023-2024, there were disputes around restrictions on slots and their legal challenge; simultaneously discussing raising the IEPS. (See Mexico for a detailed overview.)

7) Uruguay and Paraguay: opposite vectors

Uruguay. There is a monopoly on online betting (Supermatch); online casinos in 2025 is debated: the Senate approved a draft admission for operating land-based casinos, but reform is stuck in the lower house; the regulator is hard on illegal advertising.

Paraguay. In May 2025, a law was passed that eliminates the monopoly and modernizes the framework (CONAJZAR adjusts to the new supervision structure, strengthening locks and sanctions).

8) Advertising, payments, self-control - general trends LatAm

Advertising: Countries restrict "mass" advertising to varying degrees; bans on the use of athletes/clubs without severe warnings (following the European trend) are increasing.

Payments and KYC: geo/ID control is strengthened, bans on anonymous deposits, emphasis on anti-proxy/anti-VPN. Peru and Brazil are quickly tightening telemetry and reporting "safes."

Self-exclusion and duty of care: "Scandinavian" logic penetrates LatAm - limits, "reality checks," blocks for advertising for the excluded; Colombia is a benchmark for process maturity.

9) Taxes: key country benchmarks (carrier level)

Brazil: 12% GGR (attempt to raise to 18% not implemented by October 2025); players - 15% from net winnings.

Peru: ~ 12% (net revenue/GGR as per regulation), additional local charges and discussed 1% SCT.

Colombia: 17% GGR (or 15% at RTP ≥83%); VAT is periodically discussed.

Argentina: by province (rates and fees vary; there are no uniform federal rules).

Paraguay: new framework 2025 - transition to competition and modernization, tax details are fixed by bylaw.

10) What does this mean for the operator

1. Select "anchor." For scale - Brazil (but get ready for rich compliance and high visibility of the regulator). For speed - Peru (licenses issued, rules are clear). For "portfolio resilience" - Colombia.

2. Marketing compliance. Plan "quiet" channels: CRM/personalization instead of "loud" outdoor and controversial sponsorships.

3. Finmodel. Count unit economics by country: tax on GGR vs. turnover, cost of CCP/geolocation/data, bonus limits.

4. Road map in grey jurisdictions. In Mexico - partnership with the Permite holder; in Chile, a cautious approach while reform is underway; in Uruguay, monitoring the bill and enforcing advertising bans.

11) Memo to player

Play with licensed operators in your country/province - this is a guarantee of payments and access to self-exclusion.

Include limits (deposit/time/loss) and use timeouts; keep a history of transactions.

Caution c.com without admission: in countries with a "vacuum," regulation is moving, and blockages/fines are increasing (Chile, Uruguay).

Latin America in 2025 is a mixture of mature and "new" regimes. Brazil brings the system to industrial scale and holds a 12% GGR rate; Peru handed out licenses and secured 12%; Colombia remains the standard of maturity (15-17% GGR); Argentina lives on a provincial mosaic; Chile and Uruguay argue over admission form; Paraguay breaks the monopoly. The overall trend is more data, control and responsibility with a moderately growing fiscal burden.