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Excitement as part of national identity
Introduction: 'who we think we are when we play'
Excitement is not just about probability mathematics. This is the social language through which nations tell about themselves: about freedom and discipline, about fate and work, about honest luck and unacceptable deception. Somewhere the bet is "character testing," somewhere it's "temptation," and sometimes it's regulated energy channelled into sports, fairs and charity. National identity is born from a combination of three forces: myth (history, religion, literature), law (regulatory regime) and holiday (collective rituals - fairs, derbies, festivals, lotteries).
1) Risk archetypes: three baseline models
1. "Free choice" - risk as an expression of personal responsibility (often in countries with a cult of entrepreneurship).
2. "Mistress Fate" - risk as a conversation with luck; ritual, signs and aesthetics are important (resort Europe, Asia).
3. "Custody and order" - excitement is acceptable as a managed fortification: strict licenses, targeted fees, social filters (Scandinavia, part of East Asia).
2) USA: frontier, show and "fair chance"
Myth. Frontier and entrepreneurship: "whoever takes the risk will prove it." Westerns, Las Vegas, sports - dramaturgy of personal courage.
Form. Casinos as part of mega resort and sports (boxing nights, now big leagues).
Etiquette. "Fair play" rhetoric: clearly written rules, tax openness, the cult of charity games and fund-raising.
Shadow and response. The historical memory of crime links has been replaced by corporate compliance and a focus on responsible play.
3) UK: Gentleman's bet and sports betting
Myth. Clubs, horse racing, bookmaker culture - a gentleman's bet as part of the secular code.
Form. Pubs, sweepstakes, horse racing royal weeks; language - ironic, restrained.
Etiquette. "Know your limits": honest advertising, slogans of moderation, a mature charity scene (lotteries to culture).
Identity. Excitement is tied to sports as a national religion: we get sick, we argue, but "according to the rules."
4) France and Italy: style, salon and cultural legitimation
Myth. Belle Époque, opera quarters, resort courhouses - excitement as a secular ritual.
Form. Roulette and card games surrounded by theaters, gardens, balls; dress code and gastronomy are part of the "evening."
Etiquette. Games are woven into the cultural scene: music, ball, dinner; emphasis on aesthetics and tact.
Identity. "We are a nation of taste": The bet is a touch to the lifestyle, not the goal.
5) China and Macau: A lucky ritual and an integrated resort
Myth. Symbols of happiness, numbers, rituals; luck coexists respectfully with hard work.
Form. Macau as the capital of integrated resorts: casinos - a module in the system of theaters, museums, MICE, gastronomy.
Etiquette. Strict compliance, control of the VIP segment, focus on transparency and non-gaming anchors.
Identity. "Hospitality of the East" + European roots of the halls: a synthesis of tradition and globality.
6) Japan: Discipline, play and limited institutionalisation
Myth. Code of discipline and respect; long decades - distance from classic casinos.
Form. The culture of gaming halls (pachinko) and a constructive compromise with the mass habit.
Etiquette. The ritual of behavior, rigid rules, social control - excitement as a controlled energy.
Identity. "We keep fit": even entertainment is about accuracy and boundaries.
7) Latin America and the Caribbean: celebration, music, "evening by the sea"
Myth. Festive syncopation, dance, theater; the casino is part of the resort ritual.
Form. Casino hotels, shows, gastronomic festivals, winter tourism of northerners.
Etiquette. Pendulum of permissions/prohibitions; the modern focus is tourism, transparency, responsible advertising.
Identity. "We Pack the Evening" is a thrill as a social performance, not an isolated target.
8) Israel and diasporas: numeracy and public debate
Myth. Study, mathematics, strategy - a strong school of logical thinking in card communities of diasporas.
Form. Phantom clubs, tourism to neighboring jurisdictions, charity events.
Etiquette. Emphasis on social responsibility and debate about the boundaries of what is acceptable.
Identity. "Rational risk": respect for the intellectual component of the game.
9) Religion and morality: how faith sets the tone
Religious traditions assess excitement differently, from strict taboos to tolerant attitudes for charitable purposes.
Effect. Where the religious norm is strong, excitement is "channeled" into lotteries for public needs, sports or festivals; a "moral contract" is formed: it is possible if it is transparent and for the good.
10) Literature, film and music: the factory of the national image
USA: neon, gangster noar, the victory of the "little" over the system is a myth of chance.
Europe: salon novel, ball, "talk about fate" - the myth of taste and measure.
Asia: rituals, numbers, respect for the "great accident" - the myth of harmony.
LatAm/Caribbean: music, dance and evening are a holiday myth.
Art anchors the "how to feel" game - this is how the affective identity of the nation is built.
11) National economy: what legitimacy relies on
Multiplier. Casinos pull hotels, gastronomy, shows, transport, creative industries.
Tax logic. Licenses, trust funds, investments in public spaces.
Legitimacy KPI. Share of non-gaming income, local employment, ESG practices, transparency, self-control tools.
12) "Shadow" and identity immunity
Risks. Debts, addiction, criminal schemes.
Immunity. Compliance, RNG, KYC/AML audits, clear advertising, age gates, cult of responsible play.
Meaning. Nations are stable where "success" is replaced by "dignity of process": honest rules are more important than brilliance.
13) Politics and Law: Three Styles of Regulation
1. Liberal contract (US/UK): freedom + strict responsibility, strong self-regulation of the industry.
2. Cultural protocol (France/Italy): the game is built into the script of the evening, licenses are tied to cultural returns.
3. Guardianship and filters (part of Asia/Scandinavia): allow play but through access barriers, limits and social markers.
14) How brands and cities work with the "national game"
Brands: respect the local myth (sports, salon, ritual), make advertising honest, show limits and pauses.
Cities: fit casinos into the mix-yuz (museums, embankments, sports, parks), measure non-gaming KPIs, invest in public scenes.
Media: tell not "about the miracle," but about the process and culture: how to count the expectation, where to put a pause, how the community helps.
15) Responsible identity checklist (for all parties)
Operators
Visible probabilities/rules, red button pause/self-exclusion, independent audit.
ESG and local benefits: internships, culture, space for residents.
Advertising without "dogons," the correct language of holidays/mourning.
Regulators/Cities
Licenses with KPIs for non-gaming income and public investment.
Age gates, availability of help, educational campaigns.
Joint AML/CTF mechanisms, publicity of sanctions.
Guests/Communities
Time/budget limits, pauses every 45-60 minutes.
Choosing places with transparency and a cultural agenda around the game.
Talking about risks is part of friendship, not "mood damage."
Conclusion: the nation and its stake
Excitement enters national identity not as a "cult of instant gain," but as a form of self-talk: about courage and measure, about beauty and responsibility, about work and luck. Where the myth is supported by rules and a holiday, the game ceases to be a temptation and becomes a cultural scenario - understandable to guests, useful cities and respectful to a person. It is this kind of excitement that stands the test of time and changing eras.