Global Online Gambling Market in 2025: Numbers and Dynamics

Snapshot 2025: How much money is on the market

Market volume estimates vary depending on the methodology (which includes: casinos, bets, lotteries; onshore/offshore).

Grand View Research estimates the market at $78.66 billion in 2024 with a forecast of $153.6 billion by 2030 (CAGR ~ 11.9% from 2025 to 2030).

Consolidated industrial digests give higher estimates, up to ~ $117.5 billion in 2025 and CAGR ~ 12% - the difference is explained by the inclusion of more jurisdictions/verticals and off-ramp activities.

The key driver is mobile access and high internet penetration; smartphones provide the lion's share of iGaming entry.

What is important: for editorial/analytical materials, it is correct to indicate the fork (range) and source, as well as explicitly describe which verticals are taken into account.

Geography 2025: where money is growing

Europe remains the largest region in terms of revenue share; in 2025, the rules continued to be set up (for example: rate limits in online slots in the UK - £5 for 25 + and £2 for 18-24, introduced in 2025).

North America: USA and Canada - high-tempo growth due to sports betting and regulated iCasino. Ontario showed CA $3.20 billion GGR in 2024/25 (+ 32% y/y) - one of the indicative examples of a mature "white" market.

Latin America: Brazil - the main story of 2025: there is a federal licensing/taxation regime, illegal sites are blocked; entrance license. the contribution is set at R $30 million from January 1, 2025. In October 2025, retroactive tax requirements for operators were discussed.

Asia: India tightens fiscal regime; in September 2025, the GST council raised the rate for online real-money gaming to 40% (after a step to 28% in 2023/24), which directly affects the unit economy of operators.

Offshore hubs: Curaçao is completing the transition to the new LOK system with license reclassification (CGA → LOK: B2C/B2B), which should reduce regulatory arbitration and add transparency.

Verticals: what is growing faster

Online casinos (slots/table games) - the main contribution to revenue in Europe and Canada; regulator pressure requires "Provably-Fair 2. 0," transparent RTP/odds and rate limits (example - UK).

Sports betting is a major accelerator in the United States and Brazil; growth is fuelled by integration with streaming and in-play products. Corporate benchmarks confirm the momentum: the largest online player Flutter (ex. FanDuel) predicted profit growth of ~ 34% in 2025 on the "American shoulder."

Macro Dynamics 2025: What pulls the market up/down

Growth pros

1. Regulatory "obelization" (Brazil, the provinces of Canada, a number of EU countries) → white marketing, access to local payment rails.

2. Frictionless technologies: mobile onboarding, instant deposits/withdrawals, the growth of "gasless" and AA wallets on Web3 peripherals - all this increases the conversion of check-out. (General market trend, correlates with GVR estimates of the role of mobile access.)

3. Socialization and media: integrations with streaming/sports and data-driven live betting keep the audience and grow LTV (indirectly confirmed by corporate reporting of market leaders).

Deterrents

1. Fiscal tightening (India 40% GST; local taxes/contributions in Brazil) → pressure on margins and marketing budgets.

2. Limitations of product metrics (UK rate limits, discussion of availability of credit checks and spin rates) → short-term minus to revenue, long-term - market access/public mandate.

3. Personnel/SarEx compliance costs (new licensing regimes, reporting, SupTech access for regulators) - the fixed part of OPEX is growing.

Cases and Landmarks 2025

Ontario (Canada): GGR CA $3.20 billion for 2024/25 is an example of sustainable growth with a strict tolerance model and monthly regulator reporting.

UK: stake limits by online slots (entry in 2025) - a benchmark for "risk-based" regulation, likely to be replicated in the EU.

Brazil: the transition from the "gray" to the licensed market - the driver of MGM partnerships, media transactions and local payment integrations; at the same time - a tough sweep of illegal immigrants and a discussion of retro taxes.

India: Rising tax to 40% GST reinforces operators' shift to "light products" (fantasy/social games) and extends marketing share to hold, not just performance attraction.

Forecast until 2030: what to bet strategically

With a conservative methodology, the global market goes to $150-155 billion by 2030 (CAGR ~ 11-12%).

• USA/Canada - iCasino expansion where so far only sports betting is allowed (slow but very marginal upside).
• LatAm - Brazil effect + neighboring countries domino effect.
• Europe - qualitative growth through "responsible" metrics and product innovations (live, in-play, personalization within the framework of RG/compliance).
• Model risks: tax volatility (India-type of scenarios), license. transitions (Curacao LOK → reassembly of portfolios), reputational/regulatory incidents in countries with strict supervision.

What to count and how to prepare (KPI 2025 +)

Regional P&L separately by vertical: Sportsbook/iCasino/Poker/Bingo/Lottery.

CAC/LTV by jurisdiction, taking into account taxes/contributions and the share of "gray" traffic.

Compliance-OPEX as a% of GGR (the target trend is stabilization despite the growth of requirements).

Share of "white" revenue (regulated markets) and its margin vs "gray" locations.

RG metrics (limits, cool-off, complaints/1k sessions) as a condition of admission to marketing/partners.

Proof-of-Fairness coverage (commit revil/RNG audit/signed odds) - for markets with pressure for transparency.

In 2025, online gambling remains a double-digit growth market, where regulatory trajectories (UK, Brazil, India), mobile distribution and social/media formats determine the strategy. Tactical focus - legal jurisdictions with clear rules, fast and transparent payment contours, "responsible" personalization and verifiable honesty. On the horizon until 2030, the baseline scenario leads the industry to $150 + billion, subject to competent adaptation to taxes and "rules in the code."