Crypto Casino
Torrent Gear
How companies are diversifying sources of profit
Introduction: Resilience against volatility
In 2025, even large iGaming holdings are forced to build revenue portfolios rather than rely on a single product or GEO. Regulatory changes, payment barriers, CAC growth, and advertising restrictions make narrow businesses vulnerable. Therefore, companies are moving to a diversified income model, where profits are formed from different verticals, regions and types of customers.
1. Multi-brand and audience segmentation
Bottom line: different brands for different types of players, jurisdictions and formats.
Premium/VIP segment: focus on live casinos, exclusive slots, personal managers.
Mass brand: simple registration, bonuses, tournaments, missions.
Crypto brand: anonymity, instant deposits, custom tokens.
Regional brands: local currency, language, payments and sports lines.
Plus: brand diversification reduces the risk of blocking and differences in player behavior.
Minus: OPEX growth in marketing, support and compliance for each brand.
2. Multi-vertical structure (casino/sports/live/lottery/crash)
Bottom line: adding new verticals increases the player's wallet and LTV.
Online casinos remain the core, but betting and live games provide stability.
Crash games and arcades attract a young audience and convert traffic from casual gaming.
Lottery products and minigames give a regular flow of transactions without bonus pressure.
Plus: different yield cycles smooth out seasonality.
Minus: licensing and certification for each vertical is required.
3. B2B and white label directions
The bottom line: use your technologies and licenses for partners.
Platform (PAM, bonus engine, API for providers).
White label for startups and affiliates.
Content aggregation (game distribution, RTP certification).
KYC, anti-fraud, payments as SaaS modules.
Plus: recurring revenue, NRR growth> 110%, less marketing noise.
The downside: complex SLA support and reliance on large customers.
Example: holdings that started as operators create B2B subsidiaries (for example, platforms, BI or fintech services) and receive a stable flow of license payments.
4. Geographic diversification
The Point: Shifting focus from overheated regions to growing markets.
Latin America: PIX boom, crypto and digital-wallet payments.
Africa: Mobile Deposits and the Growing Rates Market.
SEA: A combination of local licenses and young population dynamics.
Europe: stability and high purchasing power.
Plus: reducing dependence on a specific regulation or economy.
Minus: the need to adapt to local languages, sports and payment methods.
Example: companies enter new GEOs through white label or M&A, while maintaining a local team and brand.
5. Technological and IP monetization
The bottom line: turning your own developments and content into a separate source of profit.
Selling licenses for engines/games/AI modules.
BI/analytics for partners, based on real game patterns.
Segmenters, CDP, anti-fraud and AML technologies - in the form of SaaS products.
API ecosystems and SDKs for studios and integrators.
Plus: IP creates intangible capitalization and increases business valuation.
Minus: requires protection of code, patents and R&D investments.
6. Affiliate, Streaming and Media
Bottom line: monetizing traffic and content instead of direct bets.
Affiliate networks, CPAs, and hybrids.
Streamers, Twitch/YouTube/Telegram - own channels and integrations.
Media brands and educational platforms for gambling.
Plus: low CAPEX, high margin, synergy with B2C.
Minus: depends on platforms, advertising policies and audience confidence.
7. Fintech and payment products
The point: monetizing transactions and fees.
PSP orchestrators, multicurrency wallets, crypto gateways.
Instant banking, cashbacks and white label-fintech solutions.
AML/KYC platforms as a service.
Plus: stable cash flow, improved approval rate for own business.
Less: regulatory barriers and capital requirements (EMI/PI licenses).
8. Investments and M&A
The Point: Buying brands, studios or technology teams to grow a portfolio.
Consolidation of small operators and white label platforms.
Investments in studios and content providers with exotic mechanics.
Investment in AI/anti-fraud/BI startups to integrate into the ecosystem.
Plus: capitalization growth through synergies and cross-selling.
Minus: high cost of integration and risk of duplication of functions.
9. ESG and social programs
The bottom line: indirect sources of growth through strengthening reputation and reducing the cost of capital.
Responsible Gaming programs.
Social initiatives in sports and education.
Public reporting (ESG Disclosure) increases investor confidence.
Plus: improves valuation and lowers borrowing rate.
Minus: does not give instant profit, but increases stability.
10. Diversification of currencies and monetization methods
The Point: Don't depend on one currency, payment method or fee.
Multi-currency accounts (USD, EUR, TRY, BRL, BTC, USDT).
Dynamic pricing for different markets.
Bonus conversion, NFT, tokenization and gamified credits.
Plus: flexibility for exchange rates and sanctions risks.
Minus: complication of accounting and AML/SoF checks.
Example of real holding structure (simplified)
Key diversification metrics
The share of the largest source of revenue is <60%.
The share of "white" licenses in NGR is> 80%.
NRR (for B2B)> 115%.
Approval rate >88%, MDR <2. 5%.
Geographic diversification: no more than 35% of revenue from one region.
Diversification is not just a way to "make money from different places," but a strategy for sustainability. In iGaming, this means a balance of verticals, markets, technologies and monetization formats, where each element strengthens the other. Companies that have at least three independent sources of profit - B2C, B2B and fintech - show more stable growth and are valued higher by investors.
The main principle: one license - one market, one team - one process, but many points of profit.