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Gambling in Latin America: new laws and trends
Brazil: 'Big launch' and tax rises
What happened. Law No. 14. 790/2023 legalized fixed rates and "online gaming"; the base background remains 13. 756/2018, and land casinos are still banned by a separate 1946 decree. The regime is gradually filled with ordinances and by-laws.
Taxes. In 2025, the government published a measure raising the rate for operators to 18% GGR (with the risk of further growth), which changes the unit economy and the RTP matrix.
Practice. The package of norms details the admission to bets on real sports, e-sports and virtual events, as well as the exchange format ("bolsa de apostas"); fantasy sports are separately designated in the legal array.
Output to operator. The market is huge, but the entrance is no longer "cheap": prepare capital for 18% GGR + fees and high compliance (KYC/AML/RG), as well as carefully plan promotions and partners.
Peru: the first full-fledged "online circuit" MINCETUR
What happened. Law 31557 and its Regulations (approved by El Peruano) came into force: MINCETUR regulates online games and bets, with technical standards, reporting and certification.
Licensing and warranties. Licenses for a period of 6 years, significant financial guarantees and an understandable scale of fees/fines - the regime has become predictable for international brands. (The industry will consolidate the practice in 2024-2025.)
Inference. Peru is fast becoming the "backbone" harbor of the Andean region: transparent rules, an accessible entry window and explicit requirements for providers.
Colombia: maturity and point tightening
Status. The most "senior" licensed online market in the region (eGaming reform 2016). The regulator Coljuegos regularly updates the line of games (including keno as a separate act of 2024) and cleans the field from illegal immigrants.
New trends. In 2025, Coljuegos submitted for discussion a draft bonus restrictions - a step in line with Responsible Gaming and the fight against aggressive promo.
Enforcement 2. 0. Back in 2024, the authorities worked with social networks against "influencer" illegal rallies/reef - a rare practice for the region of coordination with platforms.
Inference. Colombia is a matrix for copying in other countries: a single regulator, stable reporting, "fine-tuning" RG/marketing.
Mexico: rewriting the "skeleton" of the industry
The problem. The Basic Law of 1947 has long fallen short of the realities of the digital market; many online formats live in the "silhouette" of SEGOB permissions and bins.
What is changing. In 2025, the government and lawmakers announced the development of a new federal framework - with prescribed online rules, consumer protection, advertising restrictions and RG responsibilities. Projects are submitted to the Chamber of Deputies and publicly discussed.
Inference. Expect a shift to a more "European" model: separate licenses, liability of affiliates and clear requirements for providers.
Chile: Home stretch and parallel locks
Bill. In 2025, the Senate generally approved the online marketplace bill; the document moves by committee (finance/economics) to the final vote.
Pre-law enforcement. In parallel, the country uses court decisions and the powers of the regulator to block domains and payment channels - to keep demand in the "white" zone after legalization.
Inference. When launching the market, expect tight marketing control and "pay-blocking" against illegal immigrants.
Other Markets (Brief)
Argentina - licensing by province (Buenos Aires province and CABA are the largest windows).
Uruguay/Paraguay/Dominican Republic/Panama - local initiatives and partial tolerances; operators should check the compatibility of payment providers and AML requirements (FATF logic is applicable everywhere).
Cross trends LATAM-2025
1. From the "black" to the sewer. Domain/payment locks, self-exclusion registries, and affiliate controls are becoming the norm (Colombia, Chile).
2. Fiscal drift upwards. Brazil raises rate to 18% GGR; in Peru and Colombia - stable collection + corporate taxes. Plan RTP/bonuses more conservatively.
3. Marketing under a magnifying glass. Bonus restrictions, prohibition of misleading promises, registration of affiliates. (Colombia is a fresh case.)
4. Technical maturity. RNG/RTP certification, logging and change-management are already a standard even in "beginners" (Peru).
5. Convergence with EU approaches. Responsible play, privacy requirements and AML bring the region's regulators closer to European best practices (seen in Mexico/Chile).
What the operator should do: a practical plan
Brazil. Pledge 18% GGR + fees; audit bonus programs and media mix; build KYC/AML according to the "euro level."
Peru. Submit to MINCETUR, prepare technical certification and reporting; merge processes with the local payment matrix.
Colombia. Follow the bonus project; strengthen monitoring of affiliates and social networks; keep a local presence for Coljuegos.
Mexico. Lay product flexibility: the law will be updated - you will need a quick marketing and KYC/AML policies.
Chile. Plan a "clean" start: prepare in advance the legal texts of advertising and payment mechanics, taking into account possible blocking.
LATAM Short Compliance Checklist
1. KYC/AML: IDV + sanctions/PEP, SoF/SoW by triggers, SAR/STR procedures.
2. RG: deposit/time/loss limits, self-exclusion, reality checks, anti-dark patterns.
3. Content/technique: RNG/RTP certification, immutable logs, release management, independent validation.
4. Marketing: register of affiliates, white creatives, prohibition of "quick earnings," age filters.
5. Payments: white PSPs, readiness for pay-blocking and local anti-fraud protocols.
6. Taxes: Model the effective rate (GGR + charges) by country - especially in Brazil.
LATAM is emerging from the "transitional era" to sustainable licenses: Brazil sets the volume and taxes, Peru - speed and predictability, Colombia - maturity and fine tuning, Mexico - rewrites the basis, Chile - brings the bill and builds tough enforcement. Operators who sew in advance in the RG/KYC/AML product, certification and honest marketing, receive not only a work permit, but also a longer LTV - exactly what the countries of the region are now rewriting the rules for.