How international standards shape the gambling market
1) Financial Integrity: AML/CFT, Sanctions, Travel Rule
FATF (AML/CFT Guidelines). The risk-based approach is determined: customer identification, transaction monitoring, suspicious transaction reporting, source of funds assessment (SoF/SoW).
Sanctions regimes (OFAC/EU/UK, etc.). Screening of clients and counterparties, blocking of prohibited jurisdictions/persons.
Travel Rule for virtual assets. When working with crypto - transferring sender/recipient attributes between VASP, logging and checking the counterparty.
Wolfsberg/BCBS banking practices. Requirements for KYC, provider listings, correspondent relationship management.
Why it matters: without compliance with these frames, you will not get access to "white" payment providers and banking infrastructure, even with a license.
2) Data and privacy: GDPR and accompanying framework
GDPR/equivalents (EEA/UK/global). Transparency of processing, minimization of data, legal grounds, rights of the subject, DPIA, DPA with counterparties.
Cross-border transmissions. Mechanisms of standard contractual conditions, localization of logs and backups.
eIDAS/electronic identification. Reliable verification of identity and signing of documents.
Effect: user confidence and resistance to regulatory risks, compatibility with payment and advertising platforms.
3) Infobase and continuity: ISO family and SOC
ISO 27001 (ISMS) + 27002 (controls): encryption, access control, logging, vulnerability management.
ISO 27701 (Privacy ISMS): add-on over 27001 for personal data.
ISO 22301 (Business Continuity): DR, RTO/RPO plans, redundancy.
ISO 27017/27018 for clouds: controller/processor roles, PII protection in the cloud.
SOC 2 Type II (where required): confirmation of operational controls from the provider/aggregator.
Effect: reducing the frequency of incidents, quick access to Tier-1 providers, easier to audit the regulator.
4) Payments: PCI DSS and Strong Customer Authentication
PCI DSS for card payments: network segmentation, tokenization, PAN/CVV protection, regular scans/pen tests.
SCA/PSD logic (where applicable). Two-factor authentication, transaction risk scoring, chargeback processes.
Effect: higher auto rates, lower losses from fraud and chargebacks, confidence of acquirers.
5) Game and Content Integrity: Labs and Protocols
Certification of RNG/RTP and functionality from accredited laboratories (GLI, eCOGRA, iTech Labs, etc.).
Change management. Build versioning, release control, event log, independent validation.
Verifiability of B2B providers. Due diligence on security, privacy and financial sustainability.
Effect: Predictable player experience, provable honesty and readiness for inspections.
6) Responsible Gaming: Standards and Practice Codes
RG tools: deposit/time/loss limits, self-exclusion, reality checks, cooling.
Codes and certifications (e.g. Safer Gambling Standard/G4). Product control points, staff training, behavioral trigger monitoring.
Manipulation-free marketing. Prohibition of misleading promises, age filters, transparency of bonuses.
Effect: Sewer into a legal segment and a longer LTV without harming the player.
7) Advertising and Ethics: The International Framework for Communication
Codes of responsible advertising (international and national). Age restrictions, verification of sites and affiliates, correct submission of promotions.
Platform standards (media/ad networks). Tone, targeting, domain verification, transparency of partnerships.
Effect: sustainable channels of attraction without the risk of instant sanctions.
8) Sporting integrity and anti-treaty matches
Conventions and industrial alliances on integrity. Exchange of data on suspicious bets, bans for insiders, investigation procedures.
Monitoring markets. Signals of abnormal activity, cooperation with leagues/federations.
Effect: protecting the sports ecosystem and the reputation of betting.
9) Accessibility and non-manipulative design
WCAG (interface availability). Contrast, navigation, alternative scenarios.
Ethical UX. Prohibition of dark patterns, labels "what affects the outcome and what does not," visibility of limits.
Effect: trust, reduced complaints "the game is misleading," compliance with regulatory requirements.
10) ESG and compliance culture
ISO 37001 (anti-corruption), ISO 37002 (whistleblowing), ISO 31000 (risk management).
Supplier codes. Labour and environmental regulations in the B2B chain.
Effect: ecosystem sustainability and access to institutional partners/capital.
iGaming Operator Compliance Reference Architecture
Layer 1. Identification and payments
KYC (IDV, liveness, RER/sanctions) → AML scoring → SoF/SoW on triggers → PCI DSS segmentation → SCA/3DS → Travel Rule at crypto.
Layer 2. Data and security
ISMS ISO 27001/27701 → logging and SIEM → DLP/encryption → DR/BCP plan (ISO 22301) → regular pen tests.
Layer 3. Content and Processes
RNG/RTP certification → change management and release control → provider catalog with due diligence → trace audit.
Layer 4. Responsible Gaming
Limits/self-exclusion/reality checks → behavioral triggers (race to lose, night patterns, bet spikes) → escalation routes to support and Risk.
Layer 5. Marketing & Affiliates
Copyright/bonus policies → verification of → brand safety affiliates in the media → log of promotional campaigns and approvals.
Layer 6. Reporting and Supervision
GGR/Tax/Regulatory API → SAR/STR Reporting → Compliance KPIs → External/Internal Audit Plan.
Implementation checklist (short)
1. Adopt a risk-based AML/CFT (FATF) policy and sanction screening at entry and by event.
2. Build ISMS to ISO 27001/27701, assign control owners and DPOs.
3. Segment the PCI zone, implement tokenization and regular scans.
4. Enter into a DPA with providers, issue a DPIA for behavioral analytics.
5. Select accredited laboratories and oblige providers to follow change policies.
6. Enable the full set of RG tools and train the support on escalation protocols.
7. Set up marketing compliance: white channels, verification of affiliates, a library of agreed copyrights.
8. Enter BCP/DR days (recovery drills), MTTR target for incidents.
9. Regularly measure compliance KPIs (see below) and publish reports to stakeholders.
Compliance KPI:- False-negative rate by AML alerts; share of SoF closed on time.
- Completeness of ISO controls (%, audits without major non-conformities).
- Share of certified content and clean releases.
- RG Adherence (use of limits/self-exclusion), complaints about "tweaking."
- Percentage of approved campaigns without compliance edits; share of "net" affiliate traffic.
What does it give the market
Player: transparent rules, predictable payouts, data protection and self-control tools.
Operator: access to "white" payment providers and top partners, fewer incidents and fines, long LTV.
To the state: market manageability, tax transparency, reduction of social risks.
B2B providers: clear security/privacy requirements and faster integration.
International standards are not "ticks for ticks." This is a single architecture of trust that makes global gambling sustainable: money is clean, data is secure, content is honest, marketing is responsible. Those who embed ISO/PCI/GDPR/FATF and RG standards in the very fabric of the product benefit not only in compliance, but also in business metrics: conversions, LTV and cost of capital.