Torrent Gear

How streamers make money on casino partners

1) Payment models

CPA (Cost Per Acquisition).

Fixed payment for a qualified player (for example, for registration with verification and first deposit).

Pros: fast cache flow, predictability.

Cons: No participation in player's LTV; strict requirements for traffic quality.

RevShare (Revenue Share).

Share of the gross profit of the casino on the attracted player (usually from NGR: deposits − conclusions − bonuses − commissions).

Pros: participation in long-term income, a growing base of "pensioners."

Cons: Income is volatile; depends on retention and geo.

Hybrid.

Small CPA + smaller RevShare share.

Pros: Balance between fast cache and LTV.

Cons: it is more difficult to predict, the contract is important.

Other mechanics: fix for on-air integration, CPM/flat for mentions, tournaments with a prize pool, exclusives for geo.

2) Attribution and tracking: the basis of trust

Tools: UTM tags, affiliate ref links, promotional codes, post-click and post-view attribution (if allowed by the rules), cookie window.

Streamer practice:

Unique links for each slot/air/platform (YouTube, Twitch, Telegram, Kick).
Campaign labels: 'utm _ source = twitch & utm _ medium = stream & utm _ campaign = slot-week1'.
Route table: clicks → registration (KYC) → FTD (first time deposit) → activity (deposits/outputs/sessions).
Weekly reports to partners: traffic, conversions, quality (chargeback rate, complaints, retention).

3) Compliance and ethics (required)

Advertising labeling: explicit "advertising/partner," "18 +/21 + where applicable."

Responsible play: demonstration of time/deposit limits, links to assistance resources, disclaimer "not financial advice."

Geo-restrictions: place partners only where the operator is legal; comply with KYC/AML.

Platform rules: each has its own requirements for gambling content and promo.

Demonstration honesty: do not pass off demo balances as real, do not promise "winning strategies."

Disclaimer Template:

💡 "18 +/21 + where applicable. Play responsibly. This is entertainment content, not a guide to earnings. Affiliate links are marked as ads; availability of services depends on your jurisdiction"

4) Funnel and KPI: What to count

Key metrics:

CTR (link clicks/views), CR-Reg (registrations/clicks), KYC rate (verifications/registrations), FTD rate (first deposits/registrations), ARPPU/ARPU, retention (D7/D30 activity), Churn.
For RevShare: NGR/Net, share of bonuses, share of chargebacks, LTV per player, Retention-coHORTs.
For content: medium/peak online, broadcast hold, chat activity, clips.

Example of CPA calculation:

10,000 stream views, CTR 3% → 300 clicks.
CR-Reg 25% → 75 registrations.
KYC 80% → 60 confirmed.
FTD rate 50% → 30 FTD.
CPA = $120 → income $3,600.

RevShare example:

30 FTD, average deposit $100, average NGR per player for the month $35.
RevShare 35% → 30 × $35 × 0. 35 = $367. 5 per month per cohort.
If the hold gives another $20 NGR/player in the next month: 30 × $20 × 0. 35 = $210.
Total for 2 months: $577. 5 (plus "tail" further).

Hybrid example:

CPA $60 × 30 FTD = $1 800 + RevShare 20% × (30 × $35) = $210 → $2 010.

5) Content that will convert without toxicity

Working formats:

"Slot analysis": mechanics, RTP/volatility, bonus rounds; honest pros/cons.
"Budget Stream": transparent bankroll, stop loss/stop wine, session log.
"Chat choice": voting, challenges, but without the pressure "drop by link."
"Review of the week": new releases of providers, tournaments, answer questions on limits and responsible instruments.
"Guide to Security": KYC, 2FA, verification, phishing protection.

Filing:

Native mentions at relevant times (slot change, break, Q&A).
Reasonable frequency: 1-2 clearly marked integrations on the air instead of constant spam.
Call-to-action with filters: "only 18 +/21 +, only if it is legal in your country, set limits."

6) Streamer business processes

Media kit: portrait of the audience (geo, age 18 +), coverage, examples of integrations, advertising rules.

CRM partners: contacts of managers, geo conditions, KPIs, deadlines for reports.

Income accounting: separately CPA, RevShare (by cohort), hybrid; verification with dashboards of partners.

A/B tests: disclaimer wording, location of links (description, chatbot, fixup), length of mentions.

Legal documents: contracts, acts, tax accounting; storing reports and screenshots of metrics.

7) Geo and traffic quality

Geography: different licenses and payment habits → different CPA/RevShare rates.

Quality: traffic sources, share of "returnees," chat engagement, low spam/bots.

Fraud signals: mass registrations without deposits, proxies/VPN, repeated accounts - the risk of blocking conditions.

8) Risks and how to reduce them

Reputational: aggressive calls to the game, "warming up" on emotions. → Strict scripts, reminders of limits, chat moderation.

Legal: promo in forbidden geo, lack of age filters. → White lists of countries, geo-disclaimers, filters by audience.

Financial: cancellation of payments with low traffic quality. → Joint KPIs, transparent reports, test periods.

Platform: violation of YouTube/Twitch/Kick rules. → Regular compliance audit, backup channels, duplication of content in VOD.

9) Checklists

Before starting the partner:

Legal check of operator/license and your geo.
Public channel advertising and liability policy.
Disclaimers and ad/partner markings in all templates.
UTM scheme, unique links, promotional codes, reporting plan.
Test page with links (link hub), 2FA on accounts.

Weekly routine:

Verification of the affiliate dashboard with your analytics.
Update link hub and current geo offers.
Funnel parsing: CTR, CR-Reg, FTD rate, retention, complaints.
Clip-cuts with native mentions (no pressure).

10) Ethics as a growth strategy

In iGaming, long-term monetization is based on trust. Transparent conditions, respect for platform rules and laws, regular reminders of responsible play and honest demonstration of real budgets are the best "conversion enhancer." Reputation is formed for months, and is lost in one broadcast.

Streamer earnings at casino partners are not "link magic," but systematic work: the correct payment model (CPA/RevShare/Hybrid), tracking and attribution, compliance, strong content and discipline in analytics. By building a data funnel and respecting the audience, the streamer receives a steady income, and the partner receives high-quality adult users from legal geo. This is how an honest and long-term ecosystem around casino streaming is created.