Torrent Gear

Stream Metrics: Donations, Retention, Registration Conversion

1) Donations and subscriptions: the economics of support

Key metrics

Gross Donations (GD): sum of donations for the period.

# Supporters: number of unique donators/paid subscribers.

ARPPU (Average Revenue Per Paying User): `GD / № Supporters`.

Support Rate: '# Supporters/Total Unique Viewers'.

RPM (Revenue per Mille views): 'GD/( Views/1000)'.

Median/95p Donat: median and 95th percentile of the check - so as not to live "on whales."

Micro-solutions by numbers

Low Support Rate, high ARPPU → audience is willing to pay, but the appeal/value is unclear: add "gratitude levels" and community rituals.

High Support Rate, low ARPPU → test "packages" (stickers/badges, closed Q&A, pre-launches).

Anti-patterns

Aggressive targets-thermometers every 5 minutes - retention and trust drop. Rare, significant milestones are better.

2) Retention: Viewing quality and return

Basic

Avg Watch Time (AWT): Average time to watch a stream/video.

Retention 60s/5min: share of viewers remaining ≥60 sec and ≥5 min.

Return Viewers (D7/D30): Proportion of viewers returning in 7/30 days.

Chat Activity/min: (messages + reactions )/minute.

Peak vs Median Concurrency: how much the peak audience is above the median (healthy curve ≈1. 2–1. 5×).

Cohorts by release

Build the table: rows - episode dates, columns - days 0/7/14/30; in cells -% of those who returned to the content of this series. The target is a "flat tail," not isolated explosions.

Signals for action

AWT <8-10 min on stream 90-120 min → reduce the "warm-up," move the key block for 10-15 minutes.

Retention 60s <50% → weak hook/long intro: add an agenda card and a quick "what's about today + rules/limits."

3) Registration conversion: fair funnel

Funnel beds (example for legal partnership/product)

1. Views → Clicks (CTR): 'Clicks/Block Views'.

2. Clicks → Reg (CR Reg): 'Registrations/Clicks'.

3. Reg → KYC Rate: 'Successful verifications/Registrations'.

4. KYC → FTD Rate: 'First Deposit/Successful KYC'.

5. FTD → D30 Retention and ARPU/NGR by cohort.

Important derivatives

Qualified Click Rate (QCR): clicks from allowed geo/all clicks. The goal ≥ 99%.

Conversion to Qualified Reg: рег. from allowed countries/clicks.

Attribution Split: live vs VOD vs shorts - keep separate.

Decisions

Low CTR → Visibility and message issue: Adjust integration ram/timing.

Low CR Reg, normal CTR → landing heavy/fuzzy sentence: rework landing + simplify steps.

Low KYC Rate → geo/compliance does not match the audience → turn on geo-link filters and speak honestly about accessibility.

Low FTD Rate with normal KYC → expectations do not coincide with reality: clarify the conditions, remove the "noise" around the bonus (T&C is short and clear).

4) Formulas and quick benchmarks (orientation, not dogma)

CTR (stream die/description): 1-5% - ok; <1% - invisible/unclear;> 5% - excellent.

CR Reg from click: 20-40% on simple registrations; with KYC - 10-25%.

KYC Rate: 60-85% in mature geo; below 50% - expectations/geo mismatch.

FTD Rate from KYC: 25-45% (strongly depends on the offer/market).

AWT: 12-20 min for 90-120 min stream is a sound target.

Return D30: 30-40% for stable channels.

Support Rate: 0.5-2% unique viewers/day; in the tight community - higher.

💡 Not set in stone - compare yourself with your past months and cohorts with cohorts.

5) Tracking: UTM and data structure

UTM labels (example)


utm_source=youtube utm_medium=live (или vod/shorts)
utm_campaign=brandX_q1 utm_content=overlay_topright (или pinned_comment, panel, qr)

Separate platforms and media. For offline mentions - promotional codes. Connect S2S postbacks for Reg/KYC/FTD events.

Diagram of dashboard tables

'sessions': date, platform, duration, online peak/median, AWT.

'content _ blocks': timecodes, themes, format (game/parse/break), ER/min.

'Funnel ': block impressions, clicks, reg, kyc, ftd, qcr.

'donations': amount, no. of supporters, median/95p, RPM.

'cohorts': issue _ id, D0/D7/D30 returns.

6) Dashboard card (4 tabs)

1. Live Health: AWT, Retention 60s/5m, Peak/Mediаn, Chat/min.

2. Monetization: GD, № Supporters, ARPPU, RPM, Support Rate.

3. Funnel: CTR → CR Reg → KYC → FTD, QCR, live/VOD/shorts breakdown.

4. Cohorts: Heat map returns and holds by series.

7) Tactical levers of growth (no toxicity)

Ether structure: intro ≤90 sec (disclaimer + agenda), key block at the 10-15th minute, breaks every 45-60 minutes (5 minutes).

Clips: 3-5 shorts with the formula "moment + lesson," not "skid without context."

Integrations: 1-2 natives for 5-8 minutes, with pre-approval wording, mark "advertising/partnership," without "guarantees."

Geo-filters: links/QR are shown only to authorized countries.

Community rituals: results of the week (±,%, 3 insights), AMA 30-45 minutes, surveys of topics.

8) Responsibility and compliance (mandatory)

Dies 18 +/21 +, demarcation of demo/real on the screen and in the description.

Labeling of advertisements/partnerships in voice and text.

No promises of a result and "secret strategies."

Responsible Play section: links to time/deposit limits, timeouts, self-exclusion.

Privacy: do not show personal data, turn on 2FA, store only the necessary units.

9) Checklists

Before the stream

Timing plan (intro/key block/breaks/totals).
Overlays: session counter, 18 +/21 + dies, "advertising/partnership" (if any).
UTM/QR/promo codes are active; S2S postbacks checked.
Geo-link filters are enabled.
Chat moderation/filters are ready.

After the stream

Report: AWT, Retention, ER/min, donations (GD/ARPPU/RPM), funnel (CTR→CR Reg→KYC→FTD).
3-5 clips are marked with timecodes.
Post "results" in the community: ±,%, 3 insights, plans.

10) Anti-patterns (and what instead)

"We ask for donation every 3 minutes →" install 1-2 clear milestones and thank the package.

"Show for the clip" → reduces AWT and trust; do "moment + explanation."

Mixing demo and real → always mark; keep an honest log of the session.

Blind funnel (no S2S/UTM) → you don't know what works; urgently include attribution.

Calls to circumvent geo/CUS → legal risk and ban; instead, a transparent availability message.

11) Quick templates

Stream totals template (message/post)

Duration: ...; AWT: …; Retention 60s/5m: …/…

Donates: GD...; Supporters …; ARPPU …; RPM …

Funnel: CTR...%; CR Reg …%; KYC …%; FTD …% (QCR …%)

3 insights → 2 actions on the next stream

Voice Disclaimer (≤12 sec):

💡 "18 +/21 + where applicable. It's entertainment content. Play responsibly. Partners are marked as advertising; availability depends on your country"

Metrics are not ticks, but decision language. Look at three layers: donations (healthy support without pressure), retention (value and rhythm) and registration funnel (transparent, legal, measurable). When the numbers are related to the process - the intro is shorter, the blocks are clearer, the integration is more honest - the stream grows steadily and without clickbait.