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TOP B2B companies in the iGaming market
iGaming is an ecosystem of B2B providers: content, platforms and aggregators, payments, KYC/AML, BI, anti-fraud, hosting, certification and marketing. Below is a "map of the area": what types of companies form the market, which brands most often fall into the shortlists of operators, and how to assemble a technological stack for goals and jurisdictions. Editorial material: not investment advice and not an exhaustive rating, but a guideline for choice.
1) Content providers (RNG slots and jackpots)
Why: they form the core of the showcase and up to 70-90% of the casino's income. Portfolio, pace of releases, certifications and promotional tools are important.
Often on shortlists:- Evolution Group portfolio (NetEnt, Red Tiger, BTG, Nolimit City) - a wide pool of IP, progressives, "hits with a long tail."
- Pragmatic Play - high release speed, multi-verticality (slots, live, bingo).
- Play'n GO are strong franchises and sustained LTV hits.
- Light & Wonder (Scientific Games Digital) - moving terrestrial brands online.
- IGT PlayDigital is a strong catalog with an American footprint.
- Games Global is the legacy of the Microgaming network, large jackpots.
- Relax (RLX )/Hacksaw/Yggdrasil/Push/ELK - "indie hits" and mechanics for advanced audiences.
- Greentube (NOVOMATIC) is a strong European core and brands.
What to watch for: certifications (UKGC/MGA/local), RTP pools, volatility profile, customer stability, jackpots, ready-made promo whales.
2) Live-casino and "game shows"
Why: The driver of retention and margin, requires studios, streaming and strict compliance.
Operators focus on:- Evolution Live is a wide range of show formats and classics.
- Pragmatic Live - the pace of longs and localization.
- Playtech Live - technology studios and IMS integrations.
- Ezugi (Evolution portfolio) - regional offerings.
- Authentic/BetGames/TVBET - niche and hybrid formats.
Criteria: geo-studios, dealer languages, betting limits, stream stability (p95/p99), anti-bot protection and RG overlays.
3) Platforms and content aggregators (RGS/Hub)
Why: One connection to hundreds of studios, billing, market builds and promo.
Frequent elections:- EveryMatrix (CasinoEngine/SlotMatrix), SOFTSWISS Game Aggregator, Bragg/ORYX, Slotegrator, Pariplay, Relax Silver Bullet, Hub88, Light & Wonder OpenGaming.
Criteria: catalog depth and geo-coverage, SLA and latency, promo module (tournaments/missions/freespins), reporting, true-up, commissions and access to raw events.
4) Payment providers and orchestrators (PSP)
Why: deposit/withdrawal conversion, risk profiles, compliance with regulation.
Typical players: card processing (through re-sellers), local APM (bank, wallets, vouchers), crypto providers (in legal modes), orchestrators (cascading and failover).
Criteria: approval by market, commission, risk rules, chargeback processes, reporting, withdrawal rate, 3DS2 support and anti-fraud screening.
5) KYC/AML/Reg-tech
Why: compliance with laws, brand protection and access to payment channels.
Frequent modules: document verification and liveness, REP/sankscreen, address/banks, sources of funds (SoF/SoW), behavioral scoring, RG triggers.
Criteria: accuracy, speed, cost per check, SDK for mobile, privacy/storage, country coverage.
6) Anti-fraud, risk and behavioral analytics
Why: Fighting bonus hunt, multiaccounting, arbitrage tools.
What is important: fingerprint device, velocity rules, network graphs and alerts, integration with CRM and PSP, explainable signals for moderation.
7) CRM/boning and engagement platforms
Why: Hold, LTV, window personalization and promo.
Expected features: segmentation, triggers, journey editor, freespins/cashback/missions/tournaments, AB tests, abuse protection, webhooks in DWH and push/mail.
8) BI/DWH and Reporting
Why: revenue transparency (GGR/NetWin/ETR), cohorts, channel ROI, compliance.
Key: events at the spin level ('stake, win, spin_type, build_hash, ts_utc'), connectors to affiliates and payments, showcase metrics, API/export to your analytics.
9) Hosting, CDN, security and observability
Why: uptime and speed.
Expected: multi-region, WAF/DDoS, anti-tamper client, asset signatures, mTLS, emergency plans (DR), p95/p99 spin-latency metrics, RTP/bonus-freq alerts, WORM storage of logs, replays of controversial spins.
10) Certification laboratories and consultants
Why: access to regulated markets, partner trust.
What they do: audit RNG/mathematics/logs, check rules/UX (RTS), market builds and reporting; support of recertifications and updates.
How to build a stack: 3 typical scenarios
A) Quick start (white label + aggregator)
The goal: to enter the market in 2-8 weeks.
Stack: WL platform (provider license) + large content aggregator + basic KYC/AML + built-in CRM/affiliates.
Pros: speed and CAPEX↓. Cons: Margins and customization are limited.
B) Growth in regulated markets (turnkey + direct integrations)
Purpose: control, margin, capitalization of the asset.
Stack: own license/tenant, 2-3 aggregators + 10-30 direct integrations, PSP geo portfolio, strong KYC/AML, its DWH/BI, enterprise class promo module.
Pros: flexibility and ETR↑. Cons: timing/compliance/operational complexity.
C) "Data-first" statement
Purpose: personalization and marketing efficiency.
Stack: platform with a rich Event Bus, own DWH, org-level anti-fraud and KYC, ML-recommendations showcases, flexible tournaments/missions, end-to-end attribution of affiliates and paid UA.
RFP cheat sheet (questions for vendor selection)
1. Jurisdictions and certifications: Which markets are closed out of the box? update dates?
2. Data: Do raw event flow produce? format/frequency/retention?
3. SLA: uptime, p95 latency, incident process, fines.
4. Economy: commissions/royalties, included/excluded deductions (taxes, bonus-cost, PSP), true-up/FX.
5. Promo: tournaments/missions/freespins, anti-abuse, API for custom mechanics.
6. Safety: mTLS, WAF/CDN, anti-tamper, pen tests, DR documents.
7. Migration/exit: export of users, affiliates, promotional states, magazines.
Common B2B Stack Assembly Errors
No data ownership. You can't build marketing without raw events and identifiers.
One aggregator and one PSP. We need a reserve and competition.
Ignore RTP/market builds. Errors in versions block markets and cause fines.
Weak anti-fraud bonuses. Budgets "leak" without segmentation and rules.
There are no plans for DR and SLA. One serious downtime is weeks of outflow.
Who to include in the short list (editorial selection by role)
Content (slots): Evolution portfolio, Pragmatic, Play 'n GO, Games Global, Relax, Hacksaw, Yggdrasil, Greentube.
Live-casino: Evolution, Pragmatic Live, Playtech Live.
Aggregators: EveryMatrix, SOFTSWISS, Pariplay, Bragg/ORYX, Slotegrator, Hub88.
Platform (turnkey/SaaS): EveryMatrix, SOFTSWISS, Playtech IMS, Light & Wonder OpenGaming (for content).
KYC/AML: providers with global coverage and liveness-SDK (selected by market).
Anti-fraud/risk: solutions with device-graph and real-time alerts.
BI/DWH: native stack + platform/aggregator connectors.
Labs: international accredited centers with UKGC/MGA/local RTS experience.
30-60-90: Selection and Launch Roadmap
0-30 days - goals and geo, requirements matrix (content/payments/CUS/data), RFP 10-15 to vendors, pilot access to sandbox.
31-60 days - performance test and event streams, Jurs-Dewidigens, final commerce, PoC promo/tournaments, integration of two PSPs.
61-90 days - contract, go-live, KPI dashboards (GGR/NetWin/ETR, payments, retention), SLA alerts, DR plan and quarterly true-up.
The iGaming market is not "one big supplier," but an orchestra of B2B companies. A strong operator benefits from proper stack assembly: 2-3 aggregators + direct integrations with key studios, a geo PSP portfolio, reliable KYC/AML and anti-fraud, proprietary analytics and promotional tools. This approach provides release speed, a transparent economy, risk tolerance and LTV growth - which means a competitive advantage in the toughest markets.