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Casino social media and Telegram advertising laws
1) Why social networks and Telegram are a high-risk area
Double filter: in addition to the laws of the country of display, there is a platform policy (stricter than the law).
Border formats: stories, clips, streams, posts in channels, bots, stickers - it is easy to "slip" into prohibited audiences.
Affiliates and opinion leaders: all chains are responsible - brand, agency, publisher, influencer/channel admin.
Cross-border: advertising from one country, targeting another. Without a local license, this is almost always a violation.
2) General legal principles that are found almost everywhere
1. Prohibition of appeal to minors. Content, imagery, humor, vocabulary - without "childish" attributes and heroes.
2. Honesty and balance. You cannot promise "easy money," "guaranteed winnings," "no risk."
3. Responsible play. Age marking (18 +/21 +), warnings and links to help - visible and readable.
4. Transparent bonuses. In the first screen/click: minimum deposit, vager, deadline, max-win, restrictions.
5. Advertising rights. An advertiser can only be a licensed operator in the target jurisdiction (or a permitted affiliate leading to licensed domains).
3) Popular platform policies (summary)
Meta (Facebook/Instagram). Casino/betting advertising is available only to verified advertisers with a valid local license, strict 18 +/21 + target, prohibition of "risk-free" wording, disclosure of promo terms, mandatory elements of "responsible play."
YouTube. Similarly: category resolution, age restriction, disclaimers, ban on misleading performance content (heated balances, staged "drifts").
TikTok. Generally prohibits gambling advertising other than individual approved markets/campaigns with specific requirements; organic content is limited too.
X (Twitter). Works according to the application principle and local exceptions, necessarily - license and target 18 +/21 +.
Twitch/streaming. Strict restrictions on the demonstration of the game and integration with the casino; mandatory labeling, bans by country.
Telegram. There is no classic centralized moderation, but the law of the country and the policy of advertising networks/payment systems apply. Risks: hidden advertising in channels, natives of admins, box office bots, geo without filters.
4) Telegram: special nuances
Channels and chats. Native admin posts = advertising. We need the label "advertising/partnership" and 18 +/responsible play.
Bots. If the bot accepts payments/leads to a deposit, this is payment activity and gambling communication: links to the operator's license, bonus conditions, age restrictions are required.
Direct links. Lead only to licensed domains of the target jurisdiction; no "mirrors," redirects and cloaking.
Geo and audience. Use site/AEC mesh proxy tools for geofilter; Do not purchase coverage in "shared" channels with a high proportion <18.
Payment risks. P2P and crypto wallets in posts/bots without AML/KYC - high probability of blocking and claims.
5) Content: Dos and don'ts
Forbidden/risky:- "Guaranteed wins," "no loss," "risk-free" with a real vager.
- Images "achieved success thanks to the game," "closed the loan/mortgage," "solved financial problems."
- Demonstration of "unrealistic" balances/chances, warmed up streams/videos.
- Slang, memes, heroes aimed at a teenage audience.
- Age mark 18 +/21 + and "play responsibly" + link to help.
- Conditions promo: deposit from/to, vager (x), contribution games, deadline, max-win, exceptions.
- License number/register and/or regulator (if required locally).
- LCC/disbursement rules in the initial screen link (landing page).
6) Influencers and affiliates: chain responsibility
Integration marking. Mandatory: "advertising/partnership." Covert advertising = grounds for sanctions.
Audience age. Work with channels/bloggers where a high percentage of adults are confirmed. Take screenshots of metrics.
Scripts and brief. Hard bans: "easy money," "risk-free," "win algorithms," "beat off a mortgage."
Tracking and whitelists. UTM/ref tags, control of landing domains, pre-approval of each creative.
Common responsibility. The fine/ban can fly to the brand and site and the influencer.
7) Bonuses, freespins and "knocking" in social networks
Short format ≠ short truth. If conditions do not fit - let's "short disclosure" in the card/initial screen + link with anchor to full rules.
"Risk-free" is allowed only when the refund is real money without a vager. Otherwise - it is impossible.
Indicate real limits: max-win, lists of prohibited regions/markets, the contribution of games to the game.
8) Targeting and privacy
Age. 18 +/21 + Strictly. Turn off placements with a high proportion of minors.
Geo. Target only countries/regions where the operator has the right to accept players.
Frequency and remarketing. Do not "catch up" with users in self-exclusion; Maintain an exception registry.
Privacy. DPIA/profiling risk assessment, legal basis for processing (consent/legitimate interest - by local law).
9) Evidence base and disputes with moderation
Collect and store for at least N years:- screenshots of creatives, posts, stories and their texts;
- Target settings (age/geo/frequency/exceptions)
- license/permit documents;
- landing pages with bonus conditions on the launch date;
- correspondence with influencers/channel administrators and their reports on the audience.
10) Typical errors
1. Telegram referral post without "advertising" and 18 +.
2. "Risk-free" on bonus return with vager.
3. Redirects from "white" landing to "gray" domain/mirror.
4. No disclosure of bonus terms on the initial screen (bottom only or in a separate PDF).
5. Shows in regions where the operator does not have the right to accept players.
6. Use of teen slang/humor/characters.
7. P2P/crypto "perekids" in a bot/channel without AML/KYC rules and disclaimers.
11) Pre-start checklist
Content/Creatives
- 18 +/21 + and "play responsibly" are visible.
- No "guaranteed win "/" no risk" promises.
- Bonus disclosed: deposit, vager, deadline, max-win, exclusions.
- License/regulator specified (if required).
[The] visuals don't appeal to minors.Target/landing
- Geo - only permitted countries/states; age - 18 +/21 +.
- The landing contains bonus conditions on the initial screen/one-click, ADR/complaint, LCC/payout.
- No redirects/mirrors/cloaking.
Influencers/Channels
- Advertising/partnership label.
- Audience screenshots (age), agreement/brief with a list of prohibitions.
- Pre-approval of all materials, UTM/domain whitelists.
12) Mini-FAQ
Can I advertise "casino reviews" without a license?
Only as informational content without calls to play/deposits and with strict age/geo filters. Any funnel to the deposit - you need a license from the operator of the target jurisdiction.
Do I need to include the license number in the post?
Depends on the country. Minimum - on landing; many regulators and platforms recommend specifying in the card/post.
Are promo codes allowed in the story?
Yes, if age/geo is fulfilled and promo conditions are disclosed (in stories/link with anchor), without "risk-free" promises.
If Telegram "does not moderate," can everything?
No, it isn't. The laws of the country and the risks of bans from payment/advertising networks, domain blocking and claims of regulators apply.
Is it possible to display on a crypto wallet without KYC and write about it?
No, it isn't. Such a promise violates site policies and AML requirements; high risk of blockages.
13) The bottom line
Casino advertising on social networks and Telegram is not a "gray field," but a zone of strict rules. The safe strategy is based on three pillars:1. Local license and geo-compliance, 2. honest content (disclosure of bonuses, "responsible play," lack of "easy money"), 3. control of partners and channels (labeling, audience age, prohibition of redirects/mirrors).
Make compliance part of creativity and media planning - and campaigns will be moderated without burning budgets and reputations.