Why regulation is the key to the sustainability of the industry
1) What is "stability" and why it does not happen without regulation
Industry resilience = the ability to work, grow and withstand shocks (regulatory, technological, reputational, financial) without compromising players and partners.
Regulation turns the "gray" market into a system with predictable rules: who can work, what risks are acceptable, how to protect customers and data, who is responsible for controversial situations.
How stability is measured:- Player confidence (fewer complaints, more retention).
- Payment and advertising accessibility (PSP, banks, platforms allow vertical).
- Investments and M&A (risk transparency = lower cost of capital).
- Low share of the illegal segment in the target market.
- Harm reduction (addiction, fraud, laundering).
2) What gives regulation to key stakeholders
Players: Fair play (certified RNG/RTP), clear bonuses, fast ADR/ombudsman, limits/self-exclusion, data and money protection.
Operators: clear launch rules, access to content/payments/advertising, reduced legal and reputational risks.
To Vendors (B2B): Predictable platform/gaming/security requirements that certification can understand.
Payments/adtech: confidence in the KYC/AML/RG client is less than chargebacks and regulatory claims.
State: tax base and risk control, not a race with "shadow" sites.
Investors: comparability of markets, assessed by KPIs, the possibility of long-term strategies.
3) Principles of "good" regulation
1. Risk-oriented: efforts where the damage is maximum (KYC/AML, RG, VIP, crypto).
2. Technological neutrality: Rules describe the result, not the specific technology.
3. Proportionality: the requirements are commensurate with the scale/risk of the business (startup vs. holding).
4. Transparency and accountability: public guides, deadlines and clear procedures.
5. Interoperability: compatibility with data, advertising, payments and consumer law.
6. Updatability: regular reviews and sandboxes for new models (Web3, online games, AI).
4) Stability mechanics: what norms work in practice
Licensing and Supervision
"Fit & proper" for beneficiaries/directors, capital adequacy.
Platform/RNG/games certification, logs (WORM), DR/BCP.
Post-licensing reporting, inspections, renewal of certificates.
Responsible Gambling (RG)
Deposit/loss/time limits, timeouts and self-exclusion.
Behavioral monitoring and "myagkiye→zhyostkiye" interventions.
Zero marketing is self-exclusive; Ombudsman/ADR.
KYC/AML/Sanctions
Identification, liveness, PoA, reconciliation of REP/sanctions/address media.
Transaction monitoring, EDD/SoF/SoW, online screening and Travel Rule (if crypto).
Advertising and affiliates
Prohibition of "easy money "/" risk-free "with bonus returns.
Age/geo-gating, honest disclosure of conditions on the first screen.
Affiliate control: pre-approval creatives, domain whitelists.
Data and security
Privacy-by-design (GDPR/ePrivacy), DPIA, DPA, retention period.
Encryption, RBAC/MFA, admin access audit, incident plan (notifications ≤72 h).
5) Economy: Why white markets are winning
Lower cost of capital: predictability = less risk discount.
The monetization funnel is stronger: banks/PSP/platforms are more willing to work with licensed players.
Fewer leaks into the "gray" zone: there are legal alternatives with responsible tools.
Innovation inside the perimeter: sandboxes and pilots under supervision, not in the shadows.
6) When regulation is "too little" or "too much"
Under-regulation: the growth of fraud, scandals with non-payment, blocks from payments and advertising platforms, "outflow of trust."
Re-regulation: the high cost of entry, the departure of innovation into the shadows, consolidation in the hands of a few, and reduced competition.
Balance: risk-based proportionality + rapid rule update cycles.
7) Sustainability KPI (what the market and companies should measure)
Market share of licensed operators in target turnover.
Complaints/ADR: number, proportion of decisions in favor of the player, response time.
RG metrics: proportion of players with limits, time to intervention, relapse after intervention.
AML/Anti-fraud: Chargebacks, suspicious activity, investigation time.
Advertising: share of creatives moderated the first time; 0 shows to minors/self-excluded.
Data incidents: frequency/severity, SLA of notifications, elimination of causes.
8) Roadmap for operators (90/180 days)
0-30 days - base:- GAP analysis of license and marketing; policy-as-code для KYC/AML/RG.
- Visible in 2 clicks: limits, timeouts, self-exclusion, reality check.
- Geoblock and clear map of prohibited countries; WORM magazine.
- Behavioral Rules and RG/AML Case Manager (SLA).
- DPA with all providers; DPIA on CCM/biometrics/onchain.
- Pre-approval of creatives/affiliates; reports for Ombudsman/ADR.
- ML risk scoring with XAI explanations; sandbox tables for innovation.
- Quarterly external audits and public "transparency report."
- Configured regulatory export of metrics (API/forms).
9) Roadmap for regulators and associations
Guides and checklists in plain language; "question and answer" instead of running around the offices.
Regulatory sandboxes for new models (online games, tokens, AI).
Uniform reporting formats and APIs to reduce compliance costs.
Joint risk lists (affiliates, scammers, hot crypto clusters).
ADR/Ombudsman with public statistics and response times.
Market feedback: regular reviews and updates of norms according to KPI data.
10) Myths and facts
Myth: "Regulation stifles growth."
Fact: Well-tuned rules increase LTV and reduce costs for disputes/bans/chargebacks.
Myth: "Players hate KUS/limits."
Fact: Players value quick, transparent payouts; KYC and RG are the price of trust and protection of funds.
Myth: "Crypto is incompatible with compliance."
Fact: Compatible with on-chain screening, Travel Rule and clear castody/noncostody model.
Myth: "Cheap offshore paper = ditto."
Fact: partners/payments/platforms look at real supervision, not the logo on the footer.
11) Stability checklist (short)
To operators
- Platform/RNG/Games License and Certification.
- KYC/AML/sanctions + onchein screening (if crypto).
- RG tools in 1-2 clicks; 0 retarget self-exclusive.
- Fair disclosure of bonuses on the initial screen; control of affiliates.
- GDPR/ePrivacy, DPA, DPIA; encryption, RBAC/MFA, WORM logs.
- ADR/Ombudsman and public complaints page.
Associations/Regulators
- Codes and guides, current and public.
- Innovation sandbox; Reporting API.
- Register of marketing violations and black affiliates.
- RG/ADR/Incident Public Statistics.
12) Mini-FAQ
Is it possible to grow without a license, relying on "gray" traffic?
Short-term - yes, long-term - is a dead end: payment/advertising bans, reputational risks and blockages.
How does regulation affect unit economics?
Reduces chargebacks/fines/compensation, increases withholding and conversion of payments → increases net EBITDA.
What is the main thing when entering a new market?
License, marketing and payment compatibility with local regulations + readiness for audits and reporting.
Regulation is iGaming's sustainability framework: it reduces harm and fraud, unlocks payment and advertising channels, increases trust and raises capital. Smart rules - risk-oriented, transparent and updatable - create an environment where honest operators and suppliers win long-term. Make compliance and responsibility part of product design and processes - and the industry will respond with stability, scalability and sustainable growth.