Crypto Casino
Torrent Gear
How the cost of a click in the gambling niche is formed
In the gambling niche, click is one of the most "expensive" contacts: high competition, strict site rules, restrictions on creativity and age, as well as heterogeneous funnels by country. The cost of a click (CPC) is not just a bid in an auction. This is the Ad Rank function × traffic quality × compliance risk × LTV segments. Below is a system map of factors and working formulas to count and manage the "correct" CPC.
1) Base: auction + quality
Ad Rank = Bet × Quality
Where quality is the totality of the relevance of the announcement, CTR expectations, landing experience (speed, clarity of rules/restrictions) and compliance with policies. All other things being equal, the quality of the → is lower than the actual CPC at the same position.
Practice:- Clear indication of age restrictions, responsible play and T&C on landing.
- Technical speed: TTI ≤3 s, CLS low, simple registration form.
2) Geo, device, time
Geography: the "whiter" the market and the higher the purchasing power, the more expensive the demand.
Device: mobile is more often more expensive by click (volume of demand), but it can be cheaper by CPA with easy onboarding.
Timing: Prime time/major events boost auction; night windows give cheaper CPC, but worse conversion.
Tactics: share geo × device campaigns × timing; put weekly/hourly adjustments.
3) Brand vs non-brand
Brand requests → the lowest CPC and the best CR, but limited volume.
Non-brand (generic/intent) → more expensive than CPC, wider volume; success depends on the relevance of the offer and the speed of the landing.
Brand protection: campaigns on your brand reduce interception by partners/competitors.
4) Creativity and fatigue
Rotation of headers/images every 7-14 days with falling CTR.
Check incrementality through split geo/time frames.
State the value in the first line: "quick KYC," "transparent limits," "rules before confirmation" - this increases CTR and quality.
5) Privacy and attribution (ATT/ITP)
Tracking restrictions reduce the accuracy of optimization → the rate is "reinsured" and increases the CPC.
1st-party data (PWA/messenger/CRM), server attribution, and first-out event as a signal - reduce noise and keep CPC under control.
6) Payment rails and CPC (non-obvious bundle)
The higher the success of the deposit and the faster the first cashout, the higher the allowable CPC at the target CPA, because conversion and LTV grow. If the country has weak local methods, the same click pays off worse - the targeted CPC should be lower.
7) Compliance and risk
Violations of creatives/disclaimers lead to limited impressions and a "hidden tax" on CPC (downgraded, more expensive to show). Make a pre-flight check: age, RG, forbidden statements, transparency of bonuses.
8) Inverse CPC calculation from economics
8. 1. From target CPA
Target CPC = Target CPA × CR (klik→depozit) × CR (depozit→1 session/event)
Target CPC = Target CPA × CR (klik→depozit)8. 2. From LTV (unit-economics)
Valid CAC = LTV × Target LTV: CAC (e.g. 3:1 → CAC = LTV/3)
Target CPC = Valid CAC × CR (klik→depozit)8. 3. Clarification with payments and fraud
Effective CR_dep = CR (klik→depozit) × Success (deposit)
Effective LTV = LTV_raw × (1 − % chargeback) − payment_fees
Target CPC = (Effective LTV/Target Ratio) × Effective CR_dep- LTV_raw = 90 cu, chargeback 0.6%, fees 3% → Eff. LTV ≈ 86,6.
- Target LTV: CAC = 3:1 → CAC = 28.9.
- CR (klik→depozit) = 4%, success (deposit) = 95% → Eff. CR_dep ≈ 3,8%.
- Target CPC ≈ 28,9 × 0,038 ≈ 1,10 у.е.
9) What really lowers CPC at the same position
1. Landing speed and clarity: TTI ≤3 c, simple form, T&C before confirmation.
2. High relevance of the query (tight matching, minus words).
3. Responsibility (RG) and trust signals - improve inventory quality and tolerance.
4. Creatives with clear value (service benefits, not "loud promises").
5. Cleaning of areas in display/UGC-grids (brand safety).
6. 1st-party signals and server optimization for "deposit" and "1st cashout" events.
10) Optimization Test Plan (4 weeks)
Week 1 - Diagnostics
Breakdown of CPC/CPA by geo × device × time; minus-word map.
Funnel showcase: klik→reg→dep→keshaut; success(deposit); complaints/1k.
Week 2 - Creative and Landing
3-5 new title variations; A/B topics "payout rate/rule transparency."
CWV optimization; FAQ on limits and responsible practices on landing.
Week 3 - Betting & Scheduling
Hourly/daily adjustments; disabling "empty" windows.
Threshold rates for non-brand, brand protection.
Week 4 - Signals and Rules
Server conversions: "deposit," "1st cashout" as value events.
Updating negative sites; pre-moderation of creatives for compliance.
11) Metrics-beacons (reference ranges)
CR vizit→reg (mobile): 18-30%
CR reg→pervyy deposit: 30-45%
Deposit success: ≥92 -97%
Time to 1st cashout: 6-24 hours
Complaints/1k sessions: 0.6-12
Rejection/moderation of creatives: <2-5% of turnover
12) Frequent errors
Count CPC "from the ceiling" rather than LTV and CR.
Optimize only by "registration," ignoring deposit success.
Ignore compliance signals → hidden rise in price of the auction.
Mix brand/non-brand and geo in the same group.
Hide commissions/restrictions on landing - CTR may grow, but quality falls → CPC↑.
13) Pre-scale checklist
- There is Target CPC from LTV/CPA.
- Landing: speed, understandable T&C, RG panel/age.
- Separation of geo × device campaigns × time.
- Server events "deposit" and "1st cashout."
- A portfolio of minus words and pads.
- Creative rotation plan (7-14 days).
- Payment control: success and failure codes in reports.
CPC in the gambling niche is the output variable of the entire system: auction, quality of creativity and landing, payments, compliance and final LTV. Consider a valid Target CPC from LTV/CPA, improve quality (speed, transparency, RG), keep payment success and server signals - and the click will cease to be a "lottery," but will turn into a manageable element of the unit economy.