Interview with AffPapa representative

The affiliate channel for iGaming remains one of the most effective - subject to quality control, transparent attribution and compliance with advertising rules. We talked to a representative of AffPapa (summarized answers) about how the ecosystem of the site works and what it takes for partnerships to be long and profitable.

1) What is AffPapa and what problem solves

Q: How do you position AffPapa?

Answer (AffPapa): We are a marketplace and infrastructure for operators and affiliates: search for geo/vertical/traffic partners, profile verification, secure communications, agreement templates, attribution tools and mediation support for disputes. Our goal is to reduce fricton from first contact to stable payments.

2) Onboarding and partner verification

Question: How to understand that you have a conscientious partner?

Answer:

Profile with evidence: examples of sites/communities, screenshots of offices, case metrics.
KYC/KYB risk: legal details, domains, public contacts.
Collaboration history: feedback and rating within the platform.
Compliance questionnaire: jurisdictions, age filters, advertising rules.
Test periods and sars: to validate quality before scaling.

3) Responsible marketing and creative requirements

Question: Where are the red lines?

Answer: Promises of "fast money," "risk-free profit," hidden conditions are prohibited. Mandatory: age/geo-filters read by T&C in 2-3 lines, disabling offers for risk segments (by RG signals), control of the frequency of shows and blacklists of sites. Any local regulation - from UK/EC to local messenger rules - is above CPL/CPA.

4) Attribution and technical integration

Question: What should be "in the wiring" from the first day?

Answer:

Tracking links and UTM/sub-parameters according to a single standard.
Registration Postbacks/Webhooks, First Deposit (FTD), Repeat Deposits, KYC Waiver/Success.
Deduplication and attribution windows (click/view) - contract.
Sandbox check before traffic starts.
Anti-boot protection and event validators (device fingerprint, rate limits, request signature).

5) Traffic quality and anti-fraud

Q: What signals indicate a problem?

Answer:

Low proportion of KYC-successful, abnormally high churn D0-D1.
"Flat" distributed timing of clicks/registrations (bot patterns).
Many lead cancellations, multi-accounts, identical device prints.
Unnatural geography/ASN, bursts at night without conversion to FTD.
If detected: freezing of controversial traffic, technical analysis, adjustments to caps, up to termination.

6) Legal framework and affiliate arrangements

Question: What must be fixed in the contract?

Answer:

Payout model: CPA/RevShare/Hybrid (thresholds, mouthguards, hold, clawback conditions).
Geo and channels: permitted/prohibited sources, frequency limits.
Creatives and brand guide: approving layouts before launch.
Data policy: DPIA/GDPR compatibility, log storage, access.
Dispute arbitration and timing of traffic recalls.
Stop-list and immediate termination conditions for gross violations.

7) Payments and financial transparency

Question: How to reduce disputes about money?

Answer: Agreed reconciliation reports (reg-clicks-FTD deposits-conclusions), unified event IDs, payment calendar and multi-currency support. For hybrids - separate accounting of a fixed part and a share of revenue. The availability of raw logs on request (as part of privacy) reduces mistrust.

8) Mediative support for AffPapa

Q: What happens if the parties disagree?

Answer: We request artifacts (logs, postbacks, creatives, screenshots), compare with the terms of the contract and make a recommendation for honest adjustment. In heavy cases - suspend access to controversial offers until resolved. Value is a fast, transparent process without public conflict.

9) Metrics for operator and affiliate

Operator looks: approve-rate KYC, FTD conversion, LTV by source, ETA deposit/withdrawal, share of manual cashier cases, RG indicators (limits, night deposits).

The affiliate looks at: eCPI/eCPA, CR to registration/FTD, ARPU/ARPPU on geo, speed and stability of payments, refusal on creatives/jurisdictions, share of "clean" leads (without anti-fraud flags).

10) Typical mistakes and how to avoid them

Gray sources of traffic due to volume pressure. Solution: whitelist channels, mouthguards, pre-approval.

Lack of uniform IDs and deduplication. Solution: postback standard and sandbox check.

Promises in creatives that conflict with local rules. Solution: pre-moderation, brand-hyde.

Long hold and "manual" payments. Solution: calendar/auto-payments, statuses in the office.

Opaque clawback-and. Solution: to prescribe the reasons/timing/calculation method.

11) Trends 2025-2027: what to prepare for

Responsible requirements are tightened (creative language, age, frequency).

The growing role of instant messengers and mini-applications with stricter moderation.

Post-cookie attribution: more experiments (geo-split, holdout).

Stable payments where allowed, and increased attention to sanctions screenings.

Shift to high-quality content/SEO/community, less "bays."

12) Practical tips from AffPapa

Operators: build a register of affiliates, pre-approval creatives, a centralized log of events, uplift by source and automatic disconnection of offers for RG signals.

Affiliates: Keep a geo portfolio, public platforms/cases, observe frequency limits, add transparent disclaimers and keep SLAs on creative updates.

13) 90-day road map for starting at AffPapa

Days 1-15 - Preparation

Profile: cases, geo, channels, legal details.

Technical base: postbacks, UTM templates, sandbox tests.

Compliance: brand guide, disclaimers, age/geo-filters.

Days 16-45 - Pilot

3-5 partners, cap on leads and daily budgets.

Weekly analysis of quality (KYC/FTD/LTV proxy), adjustment of creatives.

Spin up deduplication and event statuses.

Days 46-75 - Scaling

Geo/channel extension with upper risk limit.

Hybrid payment models where LTV is confirmed.

Enabling "silence windows" and frequency limits.

Days 76-90 - Standardization

Template of contracts, payment calendar, auto-recon reports.

Regular "quality review" featuring AffPapa.

Anti-crisis communication plan (FAQ, timeline, contacts).

14) Checklists

Technical start

Unified UTM/sub-parameters, end-to-end IDs.
Postbacks on reg/FTD/deposits/withdrawals/KYC.
Deduplication, anti-bots, signature webhooks.
Sandbox tracking run.

Compliance & Creatives

Age/geo-filters read by T & C.
Pre-moderation of creatives, brand guide.
Stop-list sites, silence windows.

Finance and Reporting

Payment calendar, hold, rates/currencies.
Reconciliation reports, log access.
Clawback and dispute rules.

A strong affiliate program is transparent rules, technical discipline and respect for responsible marketing. AffPapa helps speed up matchups and remove friction between sides, but sustainability is born where the operator and affiliate equally value traffic quality, honest attribution and predictable payouts. It is these partnerships that survive the waves of regulation and give long growth.