Interview with BetConstruct representative

BetConstruct is an international technology provider for iGaming: platform, sports book, casino aggregation, live content, payments, CRM and growth tools. We talked to a company representative (generalized interview) about how the ecosystem works, what the emphasis is on in 2025, and what mistakes new operators most often make.

1) Positioning and strategy

Q: What is the core of BetConstruct's offering today?

Answer: A single platform with a modular architecture: account and wallet, sports book with risk and trading, casino hub with thousands of games from third-party studios, live sections, payment orchestrator, CRM/marketing, analytics and compliance tools. For operators - white-label and turn-key scripts, for suppliers - B2B integration tools.

2) Sportbook: data, trading, margin

Q: How do you build a line and manage risk?

Answer: Combination of own feeds and partner sources, algorithmic generation of quotations + manual trading for events with abnormal liquidity. Important:

segmentation by league/market, live latency and resistance to "jerks," limits and personal risk profiles, transparent reports by edge/margin and exposure.
The goal is a stable margin without an aggressive "cut" of honest players and an even distribution of risk.

3) Casino ecosystem and live content

Q: What makes your casino hub different?

Answer: Wide aggregation of providers (slots, live tables, show formats), unified reporting, tournament engines and showcases. Emphasis on:

quick certifications for jurisdictions, showcases for tastes: collections by volatility/providers, calendar of event activities and missions without inflation of awards, careful UX: a short route to action, understandable bonus rules.

4) Payments and "cash without friction"

Question: How do you achieve a high approve-rate?

Answer: The orchestrator of payment methods chooses a route according to approve-history, commission and ETA; support for local methods and (where allowed) crypto/stable wires via on/off-ramp partners. In the interface - statuses and ETA, reasons for refusal, saved methods, diplinks to instant messengers. This reduces "abandoned" deposits and the burden on support.

5) CRM, personalization and live-ops

Question: How is working with the player's life cycle?

Answer: Segmentation by behavior/value/channel, rules and bandits for choosing an offer/mission, frequency limits and "windows of silence." Calendar of events: seasons, weekly milestones, outbreaks 24-72 hours. Reports - by uplift, and not by the volume of bonuses issued. RG-gardrails are built-in: at a risk signal, marketing is disabled automatically.

6) Responsible Gambling and design ethics

Question: What do you provide to operators out of the box?

Answer: Deposit/loss/time limits, timeouts and self-exclusion, "reality checks," ladder of interventions by risk signals, disabling aggressive offers, decision log and harm-reduction reporting. In UI - simple texts of conditions without "dark patterns."

7) Antifraud and safety

Question: What technologies cover risks?

Answer: Device fingerprint + behavioral biometrics + connection graph (account-device-payment-affiliate). SOAR playbooks on ATO, card testing, bonus abuse; secret rotation, KMS/HSM, RBAC/admin access log, webhook and key protection. Metrics: MTTD/MTTR, false-positive cost, "health" of secrets.

8) Compliance and licensing

Q: How does the platform help across jurisdictions?

Answer: Set of policies and procedures (AML/KYC/SoF/SoW, RG, incident management), integration with ICC/sanction screening providers, GGR reporting, affiliate register and advertising rules. Technical audit - logs of rates/balances/limits, separation of environments, versioning, certification artifacts. For operators - templates and checklists for preparing for audits.

9) Infrastructure, scale and reliability

Question: How do you keep peak loads?

Answer: SLO for critical paths (login, deposit, rate, output), autoscale for SLO, queues for "expensive" operations, multi-zone, "graceful degradation" (disabling non-key features during peaks), end-to-end tracing. The reports include p50/p95/p99 delays, percentage of successful transactions and incidents by provider.

10) Marketing and storefront tools

Question: What helps "not overload" the lobby?

Answer: Thin curated showcase: "New items," "Top of the week," thematic shelves, quick tags, search. In live - the schedule of the show and selected tables. From experiments - A/B/n and geo-split; on the platform side - guardrails so that tests do not break SLO and RG.

11) Operator errors and tips

Question: What goes wrong most often?

Answer:

1. "Carpet" bonuses without uplift models.

2. Overloaded lobby and banner noise.

3. Ticket office without fallback routes and statuses.

4. Unmanaged affiliates and creatives.

5. Lack of "man in the loop" in RG escalations.

6. Telemetry after startup, not before.

Tip - channel portfolio, A/B discipline, transparent checkout, RG-by-design and joint marketing × safety × product panels.

12) Metrics that 'move the arrow'

Attraction: CPA/CAC by source, approve-rate, ETA deposit/withdrawal.

Behavior: D1/D7/D30, frequency of sessions, proportion of returnees after "sleep."

Monetization: payer conversion, ARPPU, LTV by cohort, ROI of events.

Ticket office: share of manual cases, failure/success on routes, tickets and CSAT.

RG: proportion of limits/timeouts, overnight deposits, time to intervention.

Reliability: p95 for "login/deposit/bet," uptime, incidents by provider.

13) 120-day platform launch roadmap

Days 1-20 - Preparation

Geo & Jurisdictions, Domains/CDN, Brand Guide.

Starting content providers, cash desk methods, KYC partner.

AML/RG checklists/advertising, affiliate register.

Days 21-50 - Assembly

Lobby and showcases, D0-D7 missions, tournament engine.

Payment orchestrator: routes, fallback, statuses/ETA.

KPI dashboards, approve-rate/ETA/SLO alerts.

Days 51-80 - Soft-launch

Canary traffic 5-15%, A/B storefronts/onboarding.

Telegram/mini-app, diplinki, 24/7 support.

Post-sea incidents, tuning CRM and orchestrator.

Days 81-120 - Scaling

Expansion of content and local methods, VIP streams.

Uplift models promo, frequency limits and windows of silence.

Weekly C-level reports: growth, margin, RG, incidents.

14) Checklists for operator

Cash and payments

One-tap methods, transparent commissions and ETA.
Fallback routes, statuses and reasons for failures.
Antifraud: device + link graph, sanction screening (where necessary).

Storefronts and content

Short digest: Novelties/Top/Theme.
Calendar of live events, favorite tables.
Search, tags, personal assignments.

Marketing and CRM

Uplift targeting, A/B and geo-split.
Frequency limits, silence windows, auto-off by RG.
Register of affiliates, pre-moderation of creatives.

RG and Compliance

Limits/timeouts/self-exclusion, reality checks.
Decision log, harm-reduction reporting.
Comply with local advertising and data policies.

Reliability and safety

SLO for "login/deposit/bet/withdrawal," tracing.
RBAC/logs, secret rotation, webhook protection.
Runbooks incidents, canary releases.

BetConstruct's strong point is the associated set of modules: a sports book with risk and data, a casino hub, a cash register with an orchestrator, CRM and an RG circuit, all with SLO discipline and transparent reporting. Operators who use the platform as a system, and not a set of "ticks," enter the market faster, keep the funnel cleaner, grow LTV more steadily - and benefit from the trust of players and regulators.