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How casinos promote their Telegram bots
Shortly
The Telegram bot is not just a "chat with buttons," but the entry point of the entire casino CRM ecosystem: onboarding, missions, tournament announcements, VIP communications and quick return to Mini App. Promotion is based on short funnels (click → bot → target screen), measurability (deep links/UTM) and content loops that keep the audience spam-free.
Funnels of attraction: from click to action
1. Website/landing → bot
Button "Open in Telegram," QR on the desktop.
Deep link immediately to the script: 'start = bonus', 'start = tournament', 'start = vip'.
2. Social networks and instant messengers → bot
Post/story with the call "get a demo bonus" → the button "Open in Telegram."
Auto-segmentation by source (mark in start parameters).
3. Influence marketing → bot
Review + unique offer/quest, tracking by partner parameter.
Go to the lobby widget after the welcome script.
4. Offline → QR → bot
Events, sponsorship, printed materials.
QR leads to a specific mission/tournament with a timer.
5. Partners (CPA/RevShare) → bot
Aphiliates drive traffic to a bot with unique UTMs.
Transparent attribution: First-Touch in bot, conversion to deposit in Mini App.
Promotion channels - what works in 2025
Public channels: mission announcements, seasonal campaigns, live tournament results, storytelling wins.
Advertising posts in thematic channels: short case + CTA in the bot.
Influencers: Mini App review, honest display of onboarding and offer conditions, UTM tags.
Performance advertising: interest/geo target outside Telegram with instant transition to bot.
Cross-promo: payment partners/esports/communities - mutual integrations.
E-mail/SMS "resuscitation": "continue the mission in 1 tap" → deep-link to the desired bot script.
Promo tools in the bot itself
"Missions Today" menu: short list of tasks with awards, start in one tap.
Flexible promo cards: headline, short condition, deadline, CTA "in the lobby."
Tournament notifications: "before the start of 15 minutes," "the last 10 minutes - x2 points."
Referral: personal link and progress counter, prizes for friends/clans.
VIP-center: access by role, private offers, communication with the manager.
Responsible game: limits, pauses, self-exclusion - right in the dialogue.
Deep links, QR and attribution
Start parameters: source, campaign, creative, offer, geo.
Routing: by the parameter immediately open the desired Mini App screen (skipping the "extra" chat).
QR code: offline and on desktop landing pages; code leads to a specific mission/tournament.
UTM and postbacks: click → visit → registration → deposit → participation.
Creatives and offers: how to pack
Title formulas
"Your 24 Hours: Tournament with prizes up to..."
"3 Steps to Demo Bonus: Open → Activate → Play"
"Weekend Quest: Collect 3 Tasks and Collect Cashback"
Offer card (ideal length 250-300 characters)
What: "10,000 tournament..."
How: "Enter from the bot, 30 minutes sprint"
When: "Until Sunday 11:59 p.m"
Condition: "Minimum..., honest leadership board"
CTA: "Open the tournament →"
Creative formats
Vertical 10-15 sec clips from Mini App (without "heavy" editing).
GIF-preview of the mission, countdown counter.
Screen "what a leadboard/reward looks like" (without personal data).
Segmentation and Communication Schedule
Segments: beginners (D0-D3), "asleep" (D7 + without sessions), VIP, "tournament," "missionaries," crypto users.
Cadence:- Public channel - 1-2 posts per day (announcement + reminder).
- Bot triggers - by event (registration, undiscovered mission, tournament final).
- VIP - 1-3 personal messages per week.
- Key: one CTA, clear conditions, no cap and "scream."
Metrics: what to count daily
CTR post/creative → bot start/Mini App- CR onboarding → registration → first deposit
- Retention D1/D7/D30 from those who came from Telegram
- Channel/bot subscriber growth and share of active
- Share of sessions started from Telegram and their average length
- ROI by influencer/channel (CPA, ARPU, LTV, payback)
- Player health: proportion of limits set, pause rates, successful interventions
Pain-free A/B tests
Hypotheses: message topic, block order, offer type (cashback vs tournament), deadline, size of the "first reward."
Unit of measurement: CR in the target action (entry into the tournament, deposit), and not clicks for the sake of clicks.
Frequency control: no more than 2-3 active tests per segment at the same time.
Partners and influencers
Model: CPA for registration with qualification/hybrid CPA + RevShare for deposit.
Package for influencer: video script, unique offer, screen media kit, UTM/pixels.
Post-campaign: analysis of metrics, reactivation of the audience (add-mission in a week).
Compliance and reputation
Jurisdictions and age: geofencing, age gate 18 +, correct disclaimers.
KYC/AML: Progressive verification, transparent bonus and cashout terms.
Privacy: PII minimization in the bot, encryption, separate access loops.
Antispam: easy to find Unsubscribe/Frequency Settings, respect for silence at night.
Responsible play: Limit and pause buttons inside the bot are always available.
Common mistakes and how to avoid them
CTA is too general. It is treated with a deep link to a specific action (mission/tournament), and not "just open a bot."
Infoshum. 3-5 key facts + one CTA, the rest in Mini App.
Unsynchronous launches. In the campaign calendar, set buffers for creative reviews by partners.
No attribution. Any creative/channel - with its own label, otherwise you don't know what works.
Ignoring the health of the players. Without limits and pauses, the growth is short-term, and the outflow is expensive.
Promo bot launch checklist (1-2 weeks)
- Funnel Map Sources → bot → → Mini App Script → Target Action.
- Deep links/QR and UTM tag table, event postbacks.
- Channel content plan for 14 days, creative library (video/GIF/cards).
- Offers by segment: beginners, resuscitation, VIP, "tournament."
- Knowledge base/FAQ in bot, AI support + escalation.
- Compliance policies: age/geo, limits, responsible section.
- Dashboards: CR, retention, ROI by source, player health metrics.
- A/B test plan for the first 4 weeks.
From Scratch Scenario Example
1. The user sees a short video "Weekend Quest" → clicks "Open in Telegram."
2. The bot welcomes, shows 3 steps of the mission and the "Start" button.
3. Deep-link leads to the mission screen in Mini App, progress - in the header.
4. Notification: "10 minutes left until the end of the quest" → brings to the reward.
5. After the quest - a soft offer to enter the tournament/set up limits.
The promotion of casino Telegram bots wins due to short funnels, measurability and controlled frequency of communications. Where there is a clear deep link, an understandable offer and respect for the player (limits, pauses, transparent conditions), not only CTR and deposits grow, but also trust is the foundation of a long LTV.