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How Telegram replaces landing pages and promo sites
Introduction: "fewer clicks, more conversions"
Classic landing is a transition from the feed to the browser, loading, form, confirmation. In Telegram, the path is shorter: the post → button → the bot asks one question → WebApp shows the finished screen. There are no unnecessary redirects, cookie banners and heavy scripts - therefore, CTR, CR and decision speed are growing. As a result, Telegram takes on the role of landing page, mini-CRM, and service page.
1) What exactly replaces Telegram
2) Architecture: channel + bot + WebApp (minimal framework)
1. Channel - "hero" and warming up (announcements, explanations, cases, links "Start in a bot").
2. Bot - lead quiz and navigation (choice of language, interests, request for contact/consent, mini-FAQ).
3. WebApp - "landing without a browser": offer screen, catalog/packages, forms, status, profile.
4. Back-office - CRM/ESP, Helpdesk, BI (events, cohorts, reports), webhooks.
User route: Post → Button → Bot (2-4 steps) → WebApp (offer/status screen) → Reminders/service in DM.
3) UX principles of "landing in the messenger"
One screen - one action. Each message/screen leads to a specific click.
Dialogue instead of form. Choice buttons, auto-substitution of answers, progress "Step 2/3."
Initial screen = value. 1-2 benefit facts + CTA. Details - by button.
Micro-FAQs nearby. "Why the phone? , ""How fast?" - short answer + "Details."- Status and ETA. After the application/registration, immediately show "what's next."
Contextual personalization. Language/time zone, segment (beginner/VIP/return), platform (iOS/Android/desktop).
No spam. Frequencies and "quiet hours," understandable unsubscriptions/preferences.
4) Templates of "screens" and messages (copy and adapt)
A. Post-Hero (channel)- Hook: "We'll deal with [the problem] in 60 seconds"
- Value: "2 steps, no extra shapes. The status is immediately in the application"
- Button: Start in Bot
B. Screen 1 (bot, quiz lead)
"What do you want to do?"[Quick Start] [Find a Solution] [Ask a Question]Progress: "Step 1/3 - 30 seconds"
C. Screen 2 (bot, withdrawal of objections)
"Why do you need a number? - To send status and not lose dialogue. Do not call without demand"- Buttons: [Ok] [More]
- Title, 3 benefits bullets, trust block (cases/reviews), CTA "Get access."
- Below is the FAQ accordion and "How it works (60 sec)."
- "Application # 12345 accepted, ETA today until 4:00 p.m."
- Buttons: [Next Step] [Change Data] [Frequently Asked Questions]
5) Content operations: how to replace the "landing section"
Benefits/social display: carousels with cases, mini-stories, quotes (without PII).
Features/packages: tabs/chips in WebApp (plan A/B/C), 6-line comparison.
Conditions and rules: "two lines of conditions" in the card + the button "more."
Cases and guides: a series of posts "how to make X in 60 seconds," it all comes down to WebApp "Archive."
6) Analytics and attribution
UTM: `utm_source=telegram&utm_medium=post/bot&utm_campaign=offer_vX&utm_content=hook_vY`
Events (minimum):- `post_view`, `cta_click`, `bot_start`, `step_complete[n]`, `webapp_open`, `form_submit`, `success_view`, `status_view`, `dm_reply`.
- Dashboard: Post→Click→Start→Step1→Submit→Success; step time; failures; support responses; re-action cohorts.
7) Compliance and trust (mandatory)
Consent and privacy: explicit checkboxes/toggles in the bot, clear text.
Transparent conditions: "2 lines" in the card + full rules for the button.
Legal correctness of offers and advertising by country/language.
Accessibility: ≥16px fonts, alternative text to images, contrast.
8) A/B tests (quick ideas)
Hook post: question vs figure/result.
Screen 1 of the bot: immediately options vs short explanation + "Next."
Step order: kontakt→tsel vs tsel→kontakt.
CTA: "Start" vs "Get access" vs "Figure it out in 60 seconds."
WebApp: FAQ accordion top vs bottom; photo case vs text.
9) Metrics and benchmarks (landmarks, calibrate for a niche)
Read 48h (channel): 55-75%
CTR of the post: 10-25% (explanations/offers)
Start→Step1 (bot): ≥85%
Step1→Submit: 45–70%
Submit→Success: 60–90%
Support response time in DM: ≤15 min (VIP ≤5 min)
Unsubscribe/1000 shipments: <5-12
10) Errors due to which Telegram does not replace landing
"Footcloths" of text and 5 + buttons at once - split into steps.
No status/ETA - users write in a personal and burn out.
One channel "for everything" - divide news, service and dialogues.
Night mailings and frequency spam - do frequency-cap and respect local time.
Lack of compliance - trust is falling, risks are growing.
11) Team and processes
Editor/content lead: post grid, tone, fact-checking.
Bot/WebApp-product: scenarios, priorities, analytics, experiments.
Support/concierge: fast DM responses, response base, CSAT/NPS.
Analyst: dashboards, cohorts, CR alerts and step times.
Compliance: consents, disclaimers, availability, local restrictions.
Rhythm: weekly "creative sprints" + retro on metrics.
12) 30-60-90 day plan
30 days - MVP "landing in Telegram"
Launch the link "channel + bot (3 steps) + WebApp (offer/status)."
Make 12-16 posts of the first month (explanations/cases/FAQ) with different hooks.
Set up events and funnel dashboard; Create quick response templates in DM.
60 days - Optimization and personalization
Separate segments (beginner/return/VIP), locales and timings.
Conduct 6-8 A/B tests (hook, step order, CTA, FAQ order).
Add a "success screen" with NBA (next best action) and reminders.
90 days - Consistency and scale
Library of screen templates and messages; frequency/quiet hours regulation.
Integration with CRM/Helpdesk/BI; monthly report on CR, step time and CSAT.
Expand WebApp: catalog/packages, comparisons, archive of materials.
13) Launch checklist (save)
- Post Hero with one Start on Bot button
- Bot: 3 steps, progress, mini FAQ, consent
- WebApp: offer + "thank you/status," CTA "next action"
- UTM/Events: post→click→start→step→submit→success
- Frequencies and quiet hours, suppression lists
- DM Response Templates and Escalation Map
- 2-Line Condition Library + Complete Rules
Telegram replaces landing pages because it connects a message, dialogue and action in one window. The post neutralizes the "first barrier," the bot turns a long form into a simple conversation, and WebApp gives a visual "landing" and status without a browser. Add personalization, understandable conditions and quick support - and you get a channel where each click logically leads to the next, and conversion and satisfaction grow without unnecessary transitions and friction.