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How to build communication with players through social networks
1) Principles of communication: "safe, understandable, respectful"
Transparency: honest wording, explicit labeling of promos and partnerships.
Respect for time: concise answers, chapters/timecodes in video, TL; DR in posts.
Responsible play: visible disclaimers 18 +, links to help, normalization of pauses and limits.
Zero toxicity: community rules in one screen; moderation is always on-call.
Accessibility: subtitles, contrast, adaptation for RU/EN/...; simple forms for tickets.
2) Where and why: roles of key sites
Telegram: news, alerts, short guides, tickets through a bot.
Discord: community core, LFG/events, voice parsing, FAQ section.
YouTube/Shorts: VOD training and "eternal tail," brief explanations.
Twitch/Kick (live): Real-time communication, AMAs, mini-leagues.
Instagram/TikTok: reach, memes without glamorizing risk, visual carousels "step-by-step."
X (Twitter): operational updates, threads, polls.
LinkedIn (B2B): partnerships, releases, reports.
3) Tone-of-voice and brand dictionary
Tone: calm competence, friendliness without familiarity.
Do/don't dictionary:- We do: "check the limit," "let's figure it out," "here is a safe route."
- We do not: promises of "good luck," pressure, manipulative wording.
- Framing: "fun with rules" instead of "big drifts."
4) Content as a reason to talk
Content pillars (6): learning, game mechanics, community and UGC, events/tournaments, responsible play, backstage.
Post formula: Hook → Benefit (1-3 theses) → RG-block → Soft CTA (guides/FAQ/event/Discord).
Mini-interactive: survey in Storsith, button "ask a question," thread "what to disassemble next? ».
5) Chat rules and moderation
Rules in 1 picture: age, respect, without toxicity/risk, spoilers in threads.
Tools: slow-mode on peaks, auto filters, stopwords, moderation logs.
Roles: moderator, "hero of the week," authors of guides - public recognition instead of "screaming loudest of all."
Rituals: greeting beginners, "a minute of knowledge," a digest of the best questions.
6) Support through social networks: how not to drown
SLA: first response ≤2 hours during working hours; ticket statuses are visible.
Templates: quick response database + links to FAQs, forms and help routs.
Escalation: public branches - only for status and general steps; personal data - in private.
Separation of roles: social networks → consultation/orientation; finoperation and KYC - outside of social networks and strictly according to the rules of jurisdiction.
7) Segmentation and personalization
By experience: beginner (simple carousels), experienced (comparison mechanic), high-engage (event schedules).
By language/geo: local rules, cultural codes, time zones.
By behavior: who writes to chats, who reads guides, who participates in events.
Communication target: personal digests/roles in Discord, thematic threads, local TG branches.
8) Events and communication formats
AMA (30-45 min): questions from the form + live chat, timecodes and summary in Discord.
Mini-leagues and challenges: pre-announced rules, RG timer, results and "lessons of the week."
Community releases: analysis of UGC and guide packs of viewers, thanks and roles.
IRL + studio block: a short "human" part → the main useful content.
9) Responsible game - sewn into communication
Disclaimers 18 + in profiles, scenes and posts.
Timers and pauses in live, "scene-pause" with links to help.
"Downstreak debriefing" as a regular format.
No hidden partnerships, explicit advertising labeling.
10) Communication metrics: not just ER
Dialog: time of first response,% of cases in SLA, proportion solved without escalation.
Communities: active share (write/vote), volume and quality of UGC, D7/D30-returns to threads.
Content: searches, saves, clicks on guides/FAQs,% of posts with "next step."
RG signals: clicks on the help section, share of content with pauses/limits, tone of comments.
Funnel (where acceptable): CTR → transition to guide/FAQ → registration/participation in event → retention.
11) Tools and automation
Content kanban: statuses "the idea of → in the work of the → is planned → a → report is published."
Response templates: tone-of-voice reference + links.
Forms: Collection of questions to AMA, "offer improvement," complaints/reports.
Tracking: UTM scheme, pixels in allowed channels, dashboard of communication metrics and RG signals.
12) Crisis plan (if "on fire")
1. Pause of posts (except facts), a single message.
2. Quick fact check, error/limitation recognition, action plan.
3. Update of rules and scenes (disclaimers/pause/moderation).
4. Educational post-analysis + AMA "what changed."
5. Report to management and community with recovery metrics.
13) 60-day communication launch roadmap
Ned. 1-2: chat rules, tone-of-voice, response base, RG-guides, UTM-scheme.
Ned. 3-4: launching headings (myth/fact, guides, question of the week), ticket form, first AMA.
Ned. 5-6: mini-event, UGC showcase, report automation, metric and feedback adjustment.
14) Message templates (copy and use)
Answer to the general question:- "Thank you for asking! Short: [1-2 theses]. Detailed - in the guide: [link]. We remind you of the limits and pauses: [link to RG]"
- "We pause according to the channel rule. Timer on the screen, after 5 minutes we continue and figure out why we stopped now"
- "Welcome! Start with the rules and a brief FAQ: [link]. Introduce yourself in the thread - the community will help"
- "We see the problem [briefly]. Already doing [step 1, step 2]. Let's update the status in this post to [time]. Thanks for being patient"
15) Pre-publication checklist
- Clear benefits and one "next step."
- Visible disclaimers/age/liability.
- Compliance with language/geo and site rules.
- Correct tone and accessibility (subtitles/contrast).
- UTM/Tag and Comment Monitoring Plan (first 60 minutes).
Sustainable communication is built on the system: clear rules, a single tone, useful content, quick help and respect for the player's boundaries. When each post leads to a dialogue, each dialogue leads to a solution, and each decision leads to an improvement in experience, social networks cease to be a "loudspeaker" and become a living ecosystem of trust and return.