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TOP-10 examples of creative Telegram bots
Introduction: Creative = Benefit + Play
A creative bot is not a "joke," but a tool where the benefit meets the game: the user gets the result in 1-3 steps, and the brand - data, engagement and retention. The main thing is short screens, understandable buttons, respect for privacy and the user's right to "say no."
Format TOP-10
1) Story quest bot (interactive story)
The idea. Micro-novel for 5-7 minutes with forks and endings related to your product/theme.
What for. Virality, retention, learning through plot.
Flow. Start → hero selection → 4-6 forks (buttons) → final → "next best action" in WebApp (selection of materials/offer).
Metrics. Start→Finish, average number of forks, share rate.
Risks. Long branches, "footcloths" of the text.
Checklist. 700-1200 words per story, 2-3 endings, Step X/6 progress, Replay button.
2) Bot generator of personal "card of the day"
The idea. Morning Digest: Challenges, Weather/Timezone, Personal Interest Tips.
What for. Behavioral habit and DAU.
Flow. Onboarding of interests → the schedule of sending WebApp → with a checklist and checkboxes.
Metrics. DAU/WAU, completion checklist, Ret D7/D30.
Risks. Spam - enter quiet hours and frequency.
Checklist. 3 blocks max, one CTA, "less than these" option.
3) Smart quiz segmenter (3 questions → personal route)
The idea. 3-4 questions and instant selection: guide, offer, event.
What for. Personalization, CR growth.
Flow. Questions → scoring → WebApp with the result and step "do now."
Metrics.% completion, CTR per personal block, uplift to conversion.
Risks. Too many questions.
Checklist. Option buttons, progress, skip.
4) Generative Postcard/Poster (UGC Pain Free)
The idea. The user sets 2-3 parameters → receives a unique postcard/cover (text generation and templates).
What for. UGC, shers and organics.
Flow. Options → previews in WebApp → "Download/Share/Publish to Channel (by consent)."
Metrics. Downloads/shers, time to result, ER in the comments.
Risks. Copyright Infringement/PII - Use your templates and moderation.
Checklist. 5-7 off-the-shelf styles, watermark/credit, consent to publish.
5) ARG/city quest with QR tags
The idea. Offline quest: QR tags in the city/on the event → riddles → non-monetary prizes (badges, access).
What for. Offline activations and PR.
Flow. Start → map in WebApp → tasks with deadline → leaderboard.
Metrics. Active participants/day, completion routes, K-factor.
Risks. Site approvals, safety.
Checklist. Rules, time window, help contact, transparent prizes.
6) "micro-landing" bot editor
The idea. In 2 minutes, collect a "page" in WebApp: photo + title + 3 bullets + STA.
What for. Decentralized content from ambassadors/partners.
Flow. Master steps → preview → Share/Save Template button.
Metrics. Pages Created, Page CTR, Lead Time.
Risks. Quality and compliance - do moderation.
Checklist. 3 templates, length constraints, preset library.
7) Concierge bot "in one tap" (status first)
The idea. A bot that always first shows the status: order, purchase requisition, withdrawal, reservation.
What for. Reducing the load on support, trust.
Thread. '/start '→ status in one line → "next action" (change/cancel/contact).
Metrics. FCR, time to response, reduction in repeat questions.
Risks. No ET/logs - the bot loses its meaning.
Checklist. ID + ETA, history, concierge button.
8) "Collect the newsletter yourself" (personal digest editor)
The idea. The user turns themes, days and density on/off himself.
What for. Decrease in unsubscriptions and "mute," increase in relevance.
Flow. Settings → previews → A/B timing → "what do you read more often" report.
Metrics. Read 48h, unsubscribe/1000, CTR by topic.
Risks. Tricky menu - keep 5-7 chips max.
Checklist. Quiet hours, frequencies, fast "stop everything."
9) Team Challenge "10 days"
The idea. Not individual, but team progress: 3-5 people score points together.
What for. Social connections → above participation and completion.
Flow. Registration → auto-selection of the command → task in 1-2 clicks → general progress in WebApp.
Metrics. Completion D10, DAP, share "reached the whole team."
Risks. Toxicity - moderation and easy replacement of the participant.
Checklist. Deadline timer, team chat topic, badges.
10) Bot-curator of the "analysis of the week"
The idea. Once a week, the user downloads a question/example, the bot gives a structured analysis according to the template + asks for updates from the community.
What for. UGC quality, learning from real cases.
Flow. Form → auto template → publication in thread → updates/comments → "best" in the channel.
Metrics. Number of parses, time to answer, ER, save.
Risks. PII/sensitive data - auto-masking and moderation.
Checklist. Template: "context → steps → result → questions," publishing rules.
UX principles for creative bots
One screen - one action.
Buttons instead of long text; progress "Step X/Y."
Status-first approach.
Personalization by language/time zone/interests.
Quiet hours and frequency limits.
Privacy: do not ask for unnecessary data, PII - only on business and with consent.
Metrics (landmarks, calibrate for niche)
Start→Step1: ≥85%
Short Script Completion: 60-90%
Read 48h (for push tracking): 55-75%
CTR on "next action": 10-25%
Unsubscribe/1000 shipments: <5-12
Shers/UGC: 5-15% (for postcards/quests)
Risks and compliance
Clearly separate information from promo, indicate "2 lines of conditions" for any promotion.
For sensitive topics - the "Responsible" block and help contacts.
Keep the minimum amount of data, show how to delete/change.
Anti-fraud/anti-spam: captcha for new ones, link limits, complaints in 1 tap.
A/B ideas (quick tests)
1. First screen: "picture + caption" vs "blank text."
2. Progress bar vs "1 minute left."
3. 2 forks vs 3 forks in the quest.
4. Timing pusha: 10am vs 6pm locali.
5. CTA: "Start" vs "Do in 60 seconds"
6. Order: status → action vs action → status.
7. Team Challenge: Auto Fit vs Team Selection.
30-60-90 day implementation plan
30 days - MVP × 2 format
Choose two simple formats (e.g. "smart quiz" + "generative postcard").
Collect stream: onboarding → action → WebApp/result.
Configure the events' bot _ start ',' step _ complete [n] ',' webapp _ open ',' conversion '.
Turn on quiet hours and frequency limits.
60 Days - Personalization and Gaming
Add a "card of the day" or a status concierge.
Run 4-6 A/B tests (timing, CTA, script length).
Enter UGC mechanics and moderation.
90 days - Scale and consistency
A directory of templates, a library of macros and verified texts.
Monthly report: Completion, CTR, Retention, unsubscribe.
Expansion to locales and new interest segments.
Creative in Telegram is a structured game: a short path to the result, clear benefits and a little magic. Select 2-3 formats from the list, collect them on a bundle of bots + WebApp, measure Completion/CTR/Retention and respect the user. This is how the "creative bot" turns into a sustainable channel of growth and love for your product or community.