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TOP-10 ideas for content in Telegram
Introduction: why some formats "fly" and others do not
Telegram wins short, complete units of meaning with clear value and an action button. The golden rule: one screen, one idea, one button. Below are 10 formats that can be implemented this week.
1) Explainer carousels "in 60 seconds"
Why: Quickly train and remove objections.
How to submit: 3-5 slides (pictures or short blocks of text), the first - "What you get," the last - CTA.
Frequency: 1-2 times a week.
Metrics: Read 48h, CTR, save/forward.
A/B: question in the heading vs digit ("3 steps...").
Initial screen template:2) Mini-guide "2 steps and done"
Why: Increases the sense of progress, lowers the entry threshold.
How to submit: one post: "step 1/step 2" + checklist.
Frequency: 1 times a week.
Metrics: CTR per button, step completion in bot/WebApp.
Error: overload with details - leave the "Details" link.
CTA: Do Now/Apply.
3) Digest of the Week (Structured)
Why: collects important things in one place and forms a reading habit.
How to submit: 3-5 items, each - 1 sentence + link/button.
Frequency: Every Friday/Sunday at the same time.
Metrics: Read 48h, CTR per item, unsubscribe after digest.
A/B: "3 points" vs "history of the week."
Template:4) Instant Feedback Quiz/Poll
Why: Raises engagement and helps segment interests.
How to submit: 1-3 questions + auto-answer with a mini-selection of the user's choice.
Frequency: 1 weekly/two.
Metrics:% participation, completion, transitions according to personal recommendations.
Error: Too many questions.
Example:5) Before/after cases and parsing
Why: builds trust through specifics.
How to file: problem → approach → result (1-2 numbers/facts) → lessons → CTA.
Frequency: 2 times a month.
Metrics: reading time (by clicking "Read further"), saving.
Error: "water" without facts and conclusions.
CTA: "Repeat steps," "Download template."
6) UGC spotlights (works and subscriber questions)
Why: grows a community and saves a content resource.
How to submit: selection of the 3 best works/questions of the week + a short editorial comment.
Frequency: weekly.
Metrics: Number of UGCs, ERs in discussion, new chat messages.
Rule: explicit consent to publication, no PII.
CTA: "Send Your Example" (bot button).
7) Instrument of the Day series (micro-review)
Why: a regular "utility vitamin."
How to file: what are → 2 key benefits when → → "Watch instructions" button does not fit.
Frequency: 2-3 times a week (scheduled).
Metrics: CTR, saves, transitions in instructions.
A/B: "screen + caption" vs "short video 15sec"
8) AMA/Q & A sessions (ask me anything)
Why: Remove questions and shape transparency.
How to submit: announcement with a topic, taking questions to thread/bot, the result is a squeeze of answers.
Frequency: once every 1-2 weeks.
Metrics: the number of questions, the visibility of the squeeze, subsequent calls to support.
Error: pass without moderation and timing.
9) Checklists and decision cards
Why: Simplify tasks and improve returns.
How to submit: 5-9 points with checkboxes in WebApp/bot.
Frequency: 2 times a month.
Metrics:% of users completing checklist, repeat visits.
CTA: "Mark Progress," "Get PDF/Template."
10) Myths and Facts Series
Why: struggles with erroneous expectations, saves support resources.
How to submit: 1 myth → 1 fact → short explanation → link to FAQ.
Frequency: once a week.
Metrics: Read 48h, clicks on FAQ, reduction of recurring questions.
A/B: "solid fact" vs "question hook."
How to pack the first screen (cheat sheet)
Hook: digit/question/result: "3 steps...," "Why doesn't X work? ».
Bottom line: 1 sentence - "what you get in a minute."
CTA: 1 button (verb + benefit): "Do now," "Open step by step."
Disclaimer/FAQ: short and on the case if the topic is sensitive.
4-week content calendar (example)
Week 1: Mon - Explainer; Ср - Instrument of the Day; Fri - Digest.
Week 2: Tue - Mini Guide; Thu - Quiz; Sat - UGC-spotlite.
Week 3: Mon - Myth/Fact; Sr - Case "before/after"; Fri - Digest.
Week 4: Tue - Checklist; Thu - AMA (with 48h announcement); Sat - Tool of the Day.
The rule: publish in the same "local window" (for example, 12:00) and keep the rhythm of 3-5 posts per week.
Metrics and benchmarks (calibrate to niche)
Read 48h (post coverage): 55-75%
CTR by button: 8-20% for useful posts, 5-15% for news
Save/forward: ≥5% of reads is a good signal of value
ER in chat threads: 8-15 responses per 1000 reads
Retention by content: percentage of users with ≥2 interactions/week
Unsubscribe/1000 shipments: <5-12
A/B ideas (quick and pain-free)
1. Headline: Question vs digit.
2. Format: carousel vs 15-sec video.
3. CTA: "Start" vs "Open" vs "Figure it out in 60 seconds."
4. Text length: 3 lines vs 6 lines.
5. Timing: morning/afternoon/evening by locale.
6. Mini FAQ location: under the vs button in a separate post.
7. Static vs GIF on the initial screen.
Editor's checklist (before submission)
- One screen, one thought, one button.
- Hook in the first line; value in 3-5 seconds.
- The button speaks with a verb and use.
- Short disclaimer/FAQ if necessary.
- UTM and analytics events are flagged.
- Quiet hours and frequency tested.
30-60-90 day plan
30 Days - Content Machine MVP
Launch 5 formats: Explainer, Mini-Guide, Digest, Quiz, Tool of the Day.
Configure events: 'post _ view', 'cta _ click', 'webapp _ open', 'step _ complete'.
We enter the rhythm of publications and "quiet hours."
60 days - Optimization and depth
Add Cases, UGC Spotlights, Myths/Facts.
We conduct 6-8 A/B tests (headers, formats, CTA, timing).
We build a library of templates and checklists, update the FAQ.
90 days - Consistency and scale
We connect AMA and Checklists with WebApp.
Localization/segmentation by interests, personal digests.
Monthly report: Read/CTR/Retention/unsubscribe; improvement plan for the quarter.
Telegram loves clarity and rhythm. Choose 3-5 formats, pack them according to the principle "one screen - one idea - one button," record the time of publication and read the metrics. In 90 days, you will have a predictable content system that grows reach, engagement and trust - without overloading the team and audience.