TOP-10 Telegram bots for casinos and promos

Important: only legally and responsibly

Use any mechanics from the article only in jurisdictions where iGaming is allowed, with a valid license (or under a partner license). Required: age gate (18 +), KYC/AML, privacy policy, Responsible Play section (limits/timeouts/self-exclusion/help contacts). No promises of "easy money," transparent promo terms in "two lines" + full rules.

How to read the rating

This is not a comparison of specific ready-made bots, but formats (patterns) that can be assembled for your stack. For each format:

The task is what business problem solves.
Key functions - what should be inside.
Metrics - how to measure success.
Risks - what can "break" the channel.
Checklist - where to start.

1) Bot onboarding (lead/registration)

Objective: to turn a channel subscriber into a registered user/lead.

Functions: choice of language/time zone, consent (privacy/18 +), mini-quiz of needs, collection of contacts, deeplink in WebApp/landing, mix "FAQ in one tap."

Metrics: Start→Step1 ≥85%, Step1→Submit 45-70%, transit time <60 seconds

Risks: extra fields, night/frequency, absence of "two lines of conditions."

Checklist: 3 steps, progress "Step 1/3," presets of answers, UTM + events' bot _ start/step _ complete/form _ submit '.

2) VIP concierge

Task: service and personal offers high-value segment.

Functions: private communication channel, fast responses (SLA ≤5 min), "KYC fast lane" without reducing requirements, payment statuses, personal digests.

Metrics: time to response, CSAT/NPS VIP, share of VIP-NGR, repeated targeted actions.

Risks: PII forwarding in open chats, frequency overheating.

Checklist: white roles, audit log, quick response shortcodes, suppression list for duplicating mailings.

3) Tournament bot (racing/events)

Objective: engagement and retention through challenges/tournaments.

Functions: registration, calendar, rules in 2 lines + full version, acceptance of results (with auto-validation), leaderboard, badges, deadline notifications.

Метрики: DAP (daily active participants), Completion D7 35–60%, share rate 5–15%.

Risks: cheating, toxicity, unclear prize rules.

Checklist: anti-fraud (ASN/duplicates), "newbie/pro" branches, "complain" button, moderation of UGC gallery.

4) WebApp showcase (mini-application in Telegram)

Task: replace the promotional landing/catalog inside the messenger.

Functions: offer cards, filters/comparisons, "two condition lines," status/ETA screen, profile and frequency settings.

Metrics: WebApp Click→Open, CTR according to CTA, Submit→Success 60-90%.

Risks: heavy interface, lack of accessibility (font <16px/contrast).

Checklist: one screen - one action, FAQ accordion, currency/date localization.

5) 24/7 bot support (tickets)

Task: quick responses and status communication without queues.

Functions: classification of the topic, creation of a ticket with ID and ETA, WebApp "My Applications," transition to the operator, knowledge base/search.

Metrics: time to first response (P50/P90), FCR 60-75%, CSAT ≥4. 5/5.

Risks: no status - a flurry of repeated messages; collecting excess PII.

Checklist: queues of L1/L2/VIP, macros, "quiet hours," alerts "no answer 24h."

6) Partner (affiliate) bot

Task: transparent work with publishers/influencers.

Functions: issuance of tracking links/promotional codes, postbacks' registration/kyc/deposit ', reporting (EPC/CR/caps), quality rules.

Metrics: EPC/EPD, CR Reg→FTD, fraud ≤3 -5%, cohort contribution.

Risks: brand bidding, incent, clones.

Checklist: white/black lists, hold and wading, anti-fraud device signals/ASN, support webmasters.

7) Payment and status bot

Inside permitted GEO with licensed PSP.

Task: transparency of the cash register and a decrease in calls.

Functions: list of payment methods by country, statuses' deposit _ initiated/success', 'withdrawal _ requested/paid', KYC thresholds, ETA, push reminders.

Metrics: refusal of payments, time to payment, volume of cash calls.

Risks: confidentiality, non-compliance with the requirements of the regulator.

Checklist: tokenization, 3DS/anti-fraud, audit logs, "rule 4 eyes," data masking.

8) Educational/content bot (SGE/SEO link)

Task: warm-up, trust, first-party data.

Functions: thematic collections, explanations (RTP/volatility/rules), personal digests, quizzes, "ask an expert," hubs FAQ.

Metrics: Read 48h 55-75%, CTR 8-20%, contribution to Reg→KYC/povtornyye action.

Risks: "water," lack of localization by GEO/language.

Checklist: calendar of headings, modular cards, markup of analytics events.

9) Referral bot (friend-get-friend)

Objective: organic growth with quality control.

Functions: ref-links/codes, accrual statuses, anti-fraud, limits, materials for shers.

Metrics: K-factor 0. 15–0. 3, validity of invitations, uplift to Ret D30.

Risks: multi-accounts, incent schemes, gray GEO.

Checklist: KYC threshold to reward, caps, blacklists, source audit.

10) Community bot (moderation/role model)

Challenge: Pure debate and scale without toxicity.

Functions: slow-mode for beginners, issuance of roles/badges, complaints, auto spam, rules and on-boarding in chat.

Metrics: share of remote spam <0. 5%, active 7/30, moderator reaction time.

Risks: excesses of moderation/" silent" chat, skipping phishing.

Checklist: pins "official accounts," whitelist links, incident reports.

Quick presets of metrics and events

События (минимум): `bot_start`, `step_complete[n]`, `webapp_open`, `form_submit`, `kyc_submitted/passed`, `deposit_initiated/success{amount,currency,method}`, `withdrawal_requested/paid`, `ticket_created/resolved`, `referral_sent/approved`.

Dashboard: Post→Click→Start→Step1→Submit→Success; step time; SLA; Ret D7/D30; churn/unsubscribe; complaints/spam.

Table "what to choose for your goal"

Purpose	Bot format	MVP time	Main risk
Quick lead gathering	Bot onboarding + WebApp	1-2 weeks	Extra margins/long texts
Retention/VIP	VIP-concierge	2-3 weeks	Privacy violation
Involvement	Tournament/Challenge Bot	2-4 weeks	Cheating/moderation
Reducing tickets	Support bot 24/7	2 weeks	No statuses/ETA
Growth through partners	Affiliate boat	3 weeks	Traffic quality
Transparent ticket office	Payment and status	3-5 weeks	Regulatory/PII
Content and warming up	Educational	1-2 weeks	"Water "/no locale
Viralka	Referral	2-3 weeks	Multiaccounts
Chat order	Community boat	1 week	"Remodeling"

Only in authorized countries/under license.

A/B ideas for Telegram bots (8 pieces)

1. First screen: immediately options vs short explanation + "Next."

2. Step order: tsel→kontakt vs kontakt→tsel.

3. CTA text: "Start" vs "Get access" vs "Figure it out in 60 seconds."

4. Pooch time: morning/afternoon/evening by locale.

5. Micro-FAQ: top vs button.

6. Leadboard: total vs by branch/geo.

7. Win-back: "squeeze of the week" vs "new feature" vs "warm-up."

8. Example format: carousel vs 15-sec video.

Frequent mistakes

Split the "footcloths" of the text and 5 + buttons → into 3 steps, one screen - one action.

Lack of statuses/ETA → an increase in repeated requests.

There are no "two lines of conditions" and the "Responsible" block → a drop in trust and risks.

One general chat "about everything →" take out tickets/registration in the bot/WebApp, chat - for discussions.

Night mailings and frequency spam → respect local time and frequency-cap.

30-60-90 day plan

30 Days - Portfolio MVP

Launch 3 basic formats: onboarding, support 24/7, content bot.

Set up events and funnel dashboard + SLA/CSAT.

Pins: "official accounts," "how to participate/contact," "responsibly."

60 days - Scale and quality

Add a WebApp showcase and referral bot; localize RU/EN/ES (example).

Enable 6-8 A/B tests (hook, step order, CTA, timing).

Run anti-fraud rules and regular compliance reports.

90 days - Systemic

A library of macros, two-line conditions, and screen templates.

Frequency/quiet hour regulations, role models (L1/L2/VIP).

Monthly security/privacy audit and "responsible communication code."

Telegram bots are not a "toy," but an operational layer of marketing and service. Select formats for goals (leads, involvement, VIP, support, partners), collect them on a bundle of channel + chat + bot + WebApp, measure each touch, follow the law and principles of responsible play. So Telegram will turn into a predictable growth infrastructure - from the first click to a loyal return.