Integration of missions with bonus system and CRM

Missions work only when the reward is predictable and communication leads the player from step to step. This means that the core is a bunch of Mission Engine ↔ Bonus/Wallet ↔ CRM/CDP, plus RG/KYC and anti-fraud. Below is a ready-made integration diagram with data templates and proven practices.

1) Integration objectives

Growing engagement and ARPPU (net): missions → progress → rewards → repeat sessions/deposits.

Margin control: budget pools, caps, "bonus cost" per active/paying.

Personalization: Missions and Awards by CRM/CDP Segment.

Compliance: KYC/RG gates, geo-rules, audit.

Measurability: A/B, post-effect, cannibalization.

2) Flow architecture

1. Event Ingest: `bet`, `win`, `deposit`, `mission_progress`, `mission_complete`.

2. Mission Engine: checking conditions, scoring/status, award triggers.

3. Reward Orchestrator: budget check, RG/KYC, creating 'reward _ task'.

4. Bonus/Wallet: cache, bonus cache (vager), freespins, coupons; webhooks/SDK.

5. CRM/CDP: segments, trigger campaigns, frequency limits, suppression lists.

6. Analytics/DWH: raw events, showcases, increment, dashboards.

7. Anti-Fraud & RG: mouthguards, heuristics/ML, hold-and-review.

3) Data model and events

Events (minimum):

`mission_view / join / progress / complete`
`points_awarded {rule_id, amount, caps}`
`reward_task. created / succeeded / failed / held`
`wallet_credit / bonus_issued / freespins_issued`
`kyc_status_changed / rg_event`
`crm_send / crm_open / crm_click / crm_unsub`

Example of'mission _ complete':

json
{
"event": "mission_complete",  "ts": "2025-10-24T10:17:12Z",  "user": {"id":"u_123", "geo":"TR", "platform":"ios", "payer_flag":true},  "mission": {"id":"m_4521", "type":"turnover", "segment":"mid_core"},  "progress": {"value": 1000, "window":"2025-10-24"},  "context": {"session_id":"s_778"}
}

4) Rewards Card: Missions → Bonus System

Mission type	Base award	Restrictions/Flags
Turnover/rates	Bonus cache € x	`wagering=10–20`, `expiry=72h`
Win/Multiplick. Freespins N by game	Game/Provider, Bet, Term, Geo
Deposit	Cache/windowless cache	KYC L2 +, RG limits
Chain of T1...Tn	Loot awards (types/rarity)	Share of "rare," budget-cap
Social action	Coupons/FS	In jurisdictions where

The rule of choice: mass missions - inexpensive rewards (FS/bonus cache), "finishers "/deep chains - part of a no-vager cache for trust.

5) Reward Orchestrator: Budget, RG/KYC, Idempotency

IDempotence: 'reward _ task _ id'key +' X-Request-Id'for external calls.

Budgets: 'season _ sprint', 'onboarding', 'reengage' pools; soft/hard cap; circuit-breaker 90%.

KYC/RG gates: cache> € X - only L2 +, with active 'cool _ off' rewards in 'held'.

Audit - WORM log of outgoing bodies

Example'reward _ task. created`:

json
{
"type":"reward_task. created",  "reward_task_id":"rt_9a7",  "user_id":"u_123",  "origin":{"mission_id":"m_4521","threshold":"final"},  "reward":{"type":"bonus_cash","amount":5,"currency":"EUR","wagering":15,"expiry":"2025-10-27T00:00:00Z"},  "pool_id":"season_sprint",  "status":"pending"
}

6) Integration with wallet/bonus service

Outgoing webhook (example):


POST /wallet/bonus. issue
X-Request-Id: rid_7f5...
X-Timestamp: 1730061700
X-Signature: sha256=...

{
"user_id":"u_123",  "bonus": {"type":"bonus_cash","amount":5,"currency":"EUR","wagering":15,"expiry":"2025-10-27T00:00:00Z"},  "reason":"mission:m_4521"
}

Partner response: '200 {, bonus_id":"b_331" "status": "issued"}' → 'reward _ task. succeeded`.

5xx errors → retrays with the same'X-Request-Id '; 4xx → DLQ + manual processing.

7) Link to CRM/CDP

7. 1. Segmentation

Stage: D0-D7 (onboarding), R7-R30 (re-engage), Core P30.

Monetization: non-paying/NPP/RPP/high-value.

Behavior: finalizers T1/T2/T3, "stuck," "almost reached."

Risk: RG flags, KYC status.

7. 2. Campaign Triggers

On-mission: "120 points left," "+ 2 positions" - in-app/push.

Post-mission: "bonus activated/expires in 12 hours."

Winback: did not start the mission 48 hours → personal offer (if allowed).

Suppression: no promo for 'cool _ off '/self-exclusion.

7. 3. Frequency rules

Max 1 push/4 h, 1 email/24 h per mission; capping by channel and overall.

Quiet hours local time, double opt-in/out.

8) Pipeline data in CRM

CDP showcase 'mission _ funnel _ daily':

`eligible`, `viewed`, `joined`, `started`, `t1..tn`, `completed`, `rewarded`.
Times before T1/T2/...; bonus status; 'cost _ eur'; 'net _ arppu'.

An example of uploading to a nearly-reached segment:

sql
SELECT user_id
FROM mission_funnel_daily
WHERE mission_id =:m
AND started = true
AND completed = false
AND points_to_next <= 150
AND last_seen_at > now() - interval '24 hour'
AND rg_ok = true;

9) Antifraud and "fair play"

Mouthguards: points/bet, points/min/hour/day; limit of repeated micro-rates.

Tech signals: headless, proxy, duplicate 'device _ fp'.

Behavioral filters: minimum bet variance; "perfect" → hold patterns.

Prizes:> € X and top positions - delayed issue until KYC.

CRM restrictions: do not stimulate "glasses farmers"; suppression по fraud-score.

10) Awards economics and margin control

Key indicators:

`Prize & Bonus Cost per Active` / `per Payor`
`ΔARPPU (net)` = ARPPU − (Prize+Bonus per payor)
'Net Uplift '= Incremental Revenue − Value (prizes + transactions + fraud)

Budget monitoring (sketch):

sql
SELECT pool_id,    SUM(value) AS spent,    MAX(budget) AS limit,    SUM(value)/MAX(budget) AS fill
FROM reward_ledger
WHERE date(created_at)=current_date
GROUP BY pool_id;

11) A/B integration tests

Unit: user, sticky-assignment, stratification (payer/geo/platform).

Primary: participation_net, completion, `ΔARPPU (net)`.

Guardrails: complaints/1k, fraud-flags, RG-triggers, SRM-alerts.

CUPED: pre-value (ARPPU/last week's points) to reduce variance.

Interference: separate leadboards/normalization of points.

12) UX patterns that knit missions, bonuses and CRM

One screen - one goal: clear rules, visible progress.

Immediate feedback: "+ 10 points" and progress badge.

Visibility of awards: what has already been received, what will burn, what is next.

Localization: texts, currencies, terms, jurisdictions.

13) Dashboards (daily)

1. Funnel of missions: Reach → Join → Start → T1/T2/... → Complete → Rewarded.

2. Communications: send/open/click, opt-out, per-channel capping.

3. Monetization: Δ ARPPU (net), Avg Deposit, Paying Share.

4. Cost: Prize/Bonus Cost%, Net Uplift, budget pools.

5. Quality: DLQ, retrai, HMAC errors, latency p95, fraud flags, RG triggers.

6. Segments: beginner/mid-core/high-value; web/iOS/Android; geo.

14) Launch checklist

Event schema, versioning, webhook contracts (HMAC, TTL, idempotency).
Mission mapping → award types + budgets/privateers.
KYC/RG gates, hold-and-review large prizes.
Integration of wallet/bonus service (sandbox → prod), retray/DLQ.
CRM/CDP segments, triggers and suppression rules, frequency limits.

[The] dashboards of SLO and economics; SRM/DLQ/budget alerts.

A/B plan, CUPED, split leaderboards.
Runbook of incidents: replay of events, manual check-out, "freezing" of rules.

15) Mini Case (Synthetic)

Launched: "Onboarding 7 days," "Weekend sprints," "Rethern 14 days."

Rewards: T1/T2 - FS/Bonus Cache; finishers are part of the no-vager cache.

CRM: near-hit, bonus expires, quiet-hours, capping triggers.

6 weeks, 2 brands, holdout 15%.

Results: participation_net 24% → 33% (+ 9 pp), completion 42% → 56% (+ 14 pp), Δ ARPPU (net) + €2.8; Prize&Bonus/Active +€0,8; DLQ <0,07%; fraud-flags <1% PF.

The solution: scaling, increasing the "long tail" of microprises and local texts in CRM.

Mission integration with the bonus system and CRM is a single machine: events and rules, budget control, wallet/bonuses, personalization and secure communications. Build it on idempotency, KYC/RG gates, CRM segments and a transparent economy - and missions will consistently bring net increment, and not "eat up" margins.