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Multi-brand tournaments: common tables and rules
A multi-brand tournament is an event in which several operators/brands compete on a common leadership board according to uniform rules and a joint prize economy, while maintaining local requirements for licenses, RG and taxation. The goal is scalable "eventuality," increased coverage and social evidence without compromising RTP and game integrity.
1) Model of responsibility and legal construction
Roles:- Organizer (Lead Operator): rule owner, leader board host, scoring, audit.
- Members (Brand Operators): provide traffic/pool of players, perform local compliance/taxes, finance the share of prizes.
- Content providers (studios): if necessary - MDF/sponsorship, list of slots/games.
- Auditor (by agreement): independent verification of rules/issues.
- Multi-party Tournament Participation Agreement (TPA) with appendices: Rules, Economics, Tech. Integration, RG/AML, Marketing.
- DPA/SSA (data processing): minimization, pseudonymization, transmission boundaries.
- Jury Annex: local restrictions (age, advertising, taxes, KYC requirements).
2) Uniform rules without pay-to-win
Individual account (rate normalization):- `Score = round(100 log2(Win / Bet + 1))`
- log curve extinguishes the advantage of large bets and session length.
- N best spins/rounds (e.g. N = 20) are counted per day/event, not the sum of all.
- fixed bonus for the first M unique providers/day (cap on days) so that there is no "cycling" of one slot.
- are excluded from points or counted with a factor of <1 (specified in the Rules).
- MMR/level/typical beta/region to reduce dispersion and toxicity.
1. earlier achievement of the final result; 2) greater diversity; 3) draw (deterministic, fixed by the seed function).
3) Identify and deduplicate players across brands
The problem: The same person may have accounts on different brands.
Solution (no PII exchange):- Pseudonymous Identity Graph: hashed device/browser identifiers (salty hash, different per-brand), event-level correlations, behavioral biometrics.
- Confidence Score: if the probability of "coincidence"> threshold - parallel participation is allowed, but in the aggregated leaderboard, victory is counted one record at a time (brand link of the first winning session).
- Regulatory: complete rejection of cross-sharing of personal data without a legal basis; aggregator only sees aliases/metrics.
4) Prize Economics & P&L
Fund sources: brand marketing budgets (pro-rata by traffic/participants), MDF content providers, sponsors.
RewardRate (landmark): 0. 2–0. 8% of the GGR cohort involved.
Payout width: 20-40% of leaderboard; 60/30/10 structure
60% cosmetics/frames/titles/banners, 30% freespins/bonus credits (wager x20-x35), 10% access (early releases/private events).
FX and multicurrency: fix the fund currency and the conversion point; FX buffer 1-3%.
GTD + Contributed: mixed model (payout more of two quantities), overlay covers Lead/sponsor.
Distribution of costs between brands:- Traffic-share: share of active participants;
- Play-share: GGR share/time;
- Hybrid: max (traffic, play) with a hood. Proportion and caps - in the Economic Annex.
5) Timezones, scheduling and localization
Single "time standard" of the tournament: UTC; UI localizes deadlines on the client.
Prime-time windows: sprint slots for local peaks (Europe/LATAM/APAC) with separate sub-leaderboards + overall seasonal rating.
Start/finish: 5-10 min smart window to compensate for network lags; event counts as UTC server time.
T&C localization: language, age, taxes, advertising bans - separate sections on brand sites with a single version ID.
6) Architecture and real-time SLAs
Flow:- The client → the Event Gateway brand → Secure Stream to the Aggregator → Scoring → Leaderboard → Backfeed into brands.
- Event Gateway: idempotent events (UUID, retry, deduplication).
- Scoring Engine: formula versions, caps/exceptions, feature-flags per-region.
- Leaderboard Service: real-time (≤300 ms before UI), hourly aggregation. for backup.
- Rewards Service: issuing prizes/wallets/vagers; claim-SLA ≤ 72 hours.
- Audit Log: immutable records of rules, accruals and wins.
- Status/Health API: for brands (lags, drops, reconciliations).
- Event delivery → update to UI ≤ 200-300 ms.
- Availability of services ≥ 99. 9% for the period.
- RPO = 0 (idempotency), RTO <15 min (folback per hourly aggregation).
7) Anti-fraud and anti-abuse (cross-brand)
Device/Network Intelligence: behavioral biometrics, velocity filters, link graph.
Caps: N best attempts/period, quotas per contribution of one slot/provider/day.
Anti-bot: human-challenge in the final minutes of sprints; analysis of "uniform intervals."
Anomalies: bursts of multipliers, synchronous farm on several brands.
Awards hold: Delayed issuance of rare/valuable pre-KYC prizes on the winning brand side.
Incident-procedures: common channel brands + aggregator, TTR/escalation, retrospectives.
8) Responsible Gaming and Ethics
Points/XP are awarded only within the player's voluntary limits for his brand (time/deposits/losses).
Unobtrusive communication ("soft nuji"), without FOMO pressure.
Quick access to limits and self-exclusion on the brand side.
KYC/AML for valuable prizes under local rules, tax and term disclosures.
9) Multi-brand tournament UX patterns
Single "Tournament Center" (white-label widget): rules, timers, live-position, claim, FAQ.
Cross-brand visibility: overall top 100 + "top of your brand" (motivation and social evidence).
Micro-feedback: "+ 40 points per x3," "2 out of 20 attempts left," "you overtook N network players."
A11y: contrast, large numbers, screensaver labels, keyboard control.
Localization: language/currency/timezone; hiding inaccessible geo games/prizes.
10) CRM calendar and marketing
Phases: announcement (-7 days), warm-up (-3), start, mid-season boost, final, post-event (results/highlights).
Channels: in-app → push → e-mail → messenger bot; cross-promotional brands via aggregator (no PII exchange).
Personalization: mission recommendations for favorite providers, session time slots.
Winback: "X points left before checkpoint"; soft 48-72 hour challenges.
11) Success metrics (overall and by brand)
Coverage and participation:% of active base in the tournament, repeated participation, share of clans/teams (if involved).
Behavior: frequency of sessions/week, average length,% of completed checkpoints.
Monetization: ARPDAU/ARPPU, share of repayments, LTV-uplift tournament cohort vs control (cohort).
Fairness: Complaints/10k, quintile award variance, "whales vs midcore," payout widths.
Operating rooms: lag to UI, claim-rate ≤72ch, support tickets, FX effects.
RG: self-regulation, triggering limits, time-on-device.
12) Out-of-the-box rule templates
A. Basic multi-brand season (6 weeks)
Счёт: `Score = round(100 log2(Win/Bet + 1))`; N best attempts/day = 20.
Diversity bonus: fix. points for the first 3 unique providers/day.
Divisions: by average beta (S/M/L) and regions.
Payouts: 30% width, 60/30/10 structure; claim ≤ 72 hours.
Tiebreaker: early achievement, then variety.
B. Prime-time sprints (daily, cross-timezones)
3 windows of 20-30 min (Europe/LATAM/APAC) + overall combined sprint rating for the week.
Kep: 15 sprint attempts scored.
Anti-bot challenge in the last 3 minutes.
C. GTD + Contributed Hybrid
GTD declared in USD; converting prizes to brand currency at the T-end rate.
Overlay covers the organizer, the contributed excess is distributed proportionally to the grid.
13) Launch checklists
Law and agreements
- TPA with attachments: Rules, Economics, Tech. Integration, Marketing, RG/AML, Jurisdiction Annex
- DPA/SSA, data minimization, aliasing, processing boundaries
- T&C versioning and public version IDs
Economy
- Fund Source (Marketing/MDF/Sponsors), RewardRate 0. 2–0. 8% GGR
- Paywidth 20-40%, vager x20-x35, FX buffer 1-3%
- Brand Cost Model
Equipment
- Event Gateway, Scoring, Leaderboard, Rewards, Audit
- SLA: ≤300 ms to UI, 99. 9% uptime, RTO <15 min
- Health/Status API, folback aggregation, rule backup
Anti-fraud & RG
- Deduplication, behavioral biometrics, link graph, anti-bot
- Caps/quotas, anomaly-detection, awards hold, KYC/AML
- Soft participation caps/day, reminders, quick access to limits
UX & CRM
- Single tournament widget, localization, A11y
- Micro-feedback, timers, top of the network + top of the brand
- Calendar of announcements/boosts/finals; post-event highlights
& A/B Data
- KPI: Retention, Stickiness, ARPDAU/ARPPU, LTV-uplift, жалобы/10k, RG
- Reports: per-brand and general; diff-in-diff; power-plan
- Post mortems on incidents and overlay
14) Typical mistakes and how to avoid them
1. Pay-to-win through the sum of bets → log-normalization + offset of the best attempts.
2. Inconsistent timezones/deadlines → a single UTC and localization on the client.
3. Doubles of players between brands → pseudo-ID, rules "one victory - one account" in the consolidated top.
4. Super prize "eats up" the economy → the width of payments, cosmetics/access instead of "heavy" money.
5. Slow feedback → SLA ≤300 ms, folback aggregation.
6. No RG/anti → fraud, anti-bot, KYC/AML, log audit.
7. FX drawdown → buffer 1-3%, fixing the fund currency/conversion rate.
Multi-brand tournaments work when you have:
1. uniform, transparent rules and normalized formulas, 2. secure event architecture and real-time leaderboards with hard SLA, 3. a coherent economy and an understandable cost-sharing model, 4. anti-fraud and default RG, 5. localization of time/currencies/languages and a single UI widget, 6. measurement discipline: cohorts, LTV-uplift, guardrails.
With this approach, the overall table becomes the "social showcase" of the brand network, increasing coverage, trust, Retention and LTV - without risking the honesty of the game and without breaking basic mathematics.